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Capcom CEO: Nintendo Likely 'Looking Closely At Apple' With 3DS
Capcom CEO: Nintendo Likely 'Looking Closely At Apple' With 3DS
June 7, 2010 | By Chris Remo

June 7, 2010 | By Chris Remo
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More: Console/PC



Capcom CEO Haruhiro Tsujimoto is interested in the 3D capabilities of Nintendo's upcoming Nintendo 3DS portable -- but he says he's much more interested in what the manufacturer might be learning from Apple.

Stereoscopic 3D technology "allows us to do things that couldn't be done until now, so the development staff is showing great interest," said Tsujimoto in an interview with Japanese-language business publication Nikkei as translated by Andriasang.

"But what's important is how much the users themselves want 3D content," he added.

For Tsujimoto, and for Capcom at the corporate level, the 3D opportunities take a backseat to the potential for new business opportunities, he said -- particularly now that Apple has revolutionized the software market for handheld devices with its digital-only App Store.

"What we're more looking forward to is the offering of a new business model," the CEO said. "Nintendo has been in the hardware business for a long time, and I believe they must be looking closely at Apple's recent success."

He said Capcom and other game publishers are looking forward to what Nintendo unveils about the 3DS during next week's E3 Expo in Los Angeles.


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Comments


Christian Nutt
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@Christian,



1. http://www.gamasutra.com/view/news/27704/TopGrossing_iPhone_Apps_
Street_Fighter_IV_Wheres_Waldo_Lead_Rankings.php



2. Even if they hadn't, why shouldn't they be looking at the platform? It's popular in their major markets, which also happen to be Nintendo's, and could be shaping user behavior.



So, yes, you missed something.

Joe McGinn
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iPhone has been a disaster for Nintendo. Not just because it's the first real handheld gaming competition (nice try, PSP) but because it's the first serious price-war competition. I buy kids games now for $1 to $4. DS games seem absurdly overpriced. No way is Nintendo going to compete with that, I don't think they can the way their business is structured, and that's a real problem for them.



My bet is they will hopr to compete with Apple by going download-only ... but will fail because they just won't by into current handheld game prices, they will still control pricing with an iron fist and not allow price competition.

Joseph Garrahan
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DSiWare is already $2 to $10. So they are already competing on prices. They just need to give it more exposure. I think the DSi was a test for the real online shop to be seen in the 3DS...

Leon T
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@ Joe McGinn



The iPhone is competition for the DS the same way the PC is competition for consoles. Cheap games have been sold on phones for ages.

Chan Chun Phang
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@Leon Terry



Yes, but the quality of phone games has leapfrogged by a significant amount, especially since they can take all of the knowledge from developing on lower powered computers/consoles and hence don't have as much of an issue with developers getting used to new hardware specs.

Leon T
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Evey person that buys a DS buys it to play games. The same can't be said of every person that buys an iPhone. Add that to the fact that a healthy amount of DS sales are reported every month for a device that has been on the market so long.



If the iPhone was such a disaster for the Nintendo one would think that the DS would be selling around PSP numbers instead of outselling all consoles.

Benjamin Marchand
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Thank you iPhone developers for killing the overall handheld quality investment with your 1$ games.

A W
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Eh... I have both and iPhone and DSlite, and My DS broke so I'm waiting to see the new 3DS before I decide wither to by it or a LX. Besides The games on the iPhone are just as expensive as the games on the DSi Store. So the comparison there is minimal at best. I think Capcom was just stating that Nintendo is becoming more like the Apple of the gaming industry with their devices than the other two competitors. In order to do that you have to look at the success of the company that is disrupting your market and how it's working for them. The PSP Go (oddly not even mentioned here) has a pure online distribution system as well and its is not nearly as successful as iTunes.



The question is if the market wants 3D gyroscopic touch screen games. Without the tether of glasses they could sway people, but just like the Wii mote its a gamble. BTW until Apple starts a research and development department for gaming software much like the other three, we can still call Apple a hardware company that has little interest in the direction of the gaming market. I think they see it as just another revenue stream for their devices.

Rodolfo Camarena
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If anything, if I were Apple, I'd be interested in a joint technology venture with Nintendo in the handheld market. It'd be a win, win for both parties. Like a 'gaming iphone' - Nintendo's DSiphone... or something.

Benjamin Marchand
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@Anwar

Actually, "some" iPhone games have far better quality than "some" DS retail games. But they just can't price themselves correctly because of the 1$ syndrome :/

Which, in the end, causes these games not to be developed anymore.



More viciously, as the "survival of the best" rule still applies, the overall 1$ app quality is constantly going up, more and more reaching the quality of full handheld retail games. But prices don't change .... So users slowly gain more interest into "lower price/better games" on the appstore than on other handhelds, which leads to a situation described in this very article.



Just stop selling your great games at a very low price, gamedevs, please. It hurts everyone.

Leon T
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Saying some iPhone games are better than some DS games means very little.



Anyway it seems that the success of the iPhone has not hurt the sales of the DS and vice versa.

A W
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But Benjamin, my point was that Apple is still not a gaming company despite their track into the revenue stream. Games could go away and Apple's iProducts will still be around. They really don't depend on games selling their hardware like Nintendo, Sony or Microsoft does. This is true regardless of the quality. And we all know that quality doesn't actually equal best in sales.



As for the 1 dollar syndrome. I can agree with your point there, and I can see how that would hurt other titles that would want more money for their quality. But that problem is an Apple problem developers must voice concerns over. It really has yet to translate into a Nintendo losing market share problem.

Benjamin Marchand
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Sorry Anwar, this was just a bump from your comparison between DSi Store and appstore :)

Yeah, Apple wouldn't care too much about games disappearing from appstore. Or maybe not ... as they used games to advertise all of their product since 3GS :O


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