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Warner Bros.' Ryan: WB Cooling On Acquisitions
by Brandon Sheffield [PC, Console/PC]
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June 18, 2010
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Warner Bros. Interactive Entertainment has been making extremely aggressive moves in the game space, growing an eight-strong portfolio of fully- or majority-owned studios in just five years. The company now owns Monolith (F.E.A.R.), TT Games (LEGO franchise), NetherRealm Studios (Mortal Kombat), and others, and has a majority stake in Batman: Arkham Asylum developer Rocksteady.
Samantha Ryan, senior VP of production and development at WB and former head of Monolith, tells Gamasutra this rapid expansion is in part because “there’s opportunity in the marketplace,” with developers needing more assistance as publishers tighten their purse strings.
“It’s a real changing marketplace these days,” says Ryan, formerly president and CEO of Monolith, “and I think Midway is a perfect example. I think Mortal Kombat looks amazing. I think that team is amazing, and I was surprised that others didn’t step up, because why would you not want to own one of the best franchises in the game industry?”
The majority of failed publisher Midway Games’ assets, studios and intellectual properties, including Mortal Kombat, were purchased by Warner Bros. in 2009 for $49 million. WB was the only bidder on the lot.
“I think it goes to Warner Bros. being what they are, (having) a lot of opportunity right now,” she added, “and some of the other publishers are really struggling. But we’re really on our way up.”
But after the rapid expansion, Ryan says it’s time to focus on internal depth and growth, not more acquisitions. “We’re actually I think going to go through kind of a settling period for a little while,” she said, “where we’re going to focus on getting all the stuff that we’ve just acquired well-integrated, and really focus on the games.”
The company is expanding its portfolio of games as new consoles and technologies emerge, but using the existing suite of companies.
“I don’t think you’re going to see a ton more acquisition,” she concluded. “Maybe a little tiny one as a complementary piece, but aside from that I’m hoping that we take it easy for a while.”
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The main problem with WB's acquisitions is that there is not much synergy between their core movie business and the game business.
but back in the day MK 2 was the greatest fighter in the world.
the new one looks pretty sweet and it looks like they are getting back to their roots.
There's a reason why these studios where failing or on their last legs. Yes management plays into this and lord knows how many producers and Pork infest these projects now that WB is in the mix but, like so many others before WB, again this lesson will rear its ugly head. Who are these people and why are do these individuals keep showing up in game articles? What's the relevance here. Is there some awesome hit IP coming out soon from WB? They better hope they have a few hits coming with all these purchases of studios; someone has to have something worth reporting.
WB has realized the importance of video games in the entertainment industry, and as an entertainment company they are naturally inclined to diversify their portfolio to break into this relatively new space for them (new when compared to music, cartoons, and movies). So, as is natural for a company of WB's size, they brought on studios that they know are able to execute on quality games. It takes too long to develop a studio from scratch - much faster and cheaper to just hire people who are already working great together and producing quality results.
Now, as is wise, they are focusing on integrating their new teams into the larger scope of their company. This is exactly how the major studios all operate - including but not limited to EA and Ubisoft. By doing this, WB is better positioned than much of their competition, such as Paramount, Touchstone, and Dreamworks. I expect that this will result in a much better quality from franchise games in the WB library coming out in the future.
From what I've heard, that team got a pretty bum deal in the buy out, and I hope that it has been resolved by now. The game seems to be returning to it's roots now; a smart choice. It may never have the competitive precision of a Street Fighter, but sometimes a solid B action movie is better than the Summer Blockbuster. It is a matter of personal taste, and I'm sure they will find a new and old audience waiting.
Good luck guys!
Not yet anyway. However... I think it is a good thing to keep some distance between the film space and the interactive entertainment space.
I just hope that with Film Studios getting involved with Game Publishing, the pay will go up for developers.