Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 18, 2018
arrowPress Releases
  • Editor-In-Chief:
    Kris Graft
  • Editor:
    Alex Wawro
  • Contributors:
    Chris Kerr
    Alissa McAloon
    Emma Kidwell
    Bryant Francis
    Katherine Cross
  • Advertising:
    Libby Kruse






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


THQs Bilson: TV Ads For Games 'A Big Question Mark'

THQs Bilson: TV Ads For Games 'A Big Question Mark'

June 28, 2010 | By Kris Graft

June 28, 2010 | By Kris Graft
Comments
    9 comments
More: Console/PC



If you tuned into ESPN, Spike TV or the Super Bowl this year, you may have seen a lot of ads for games like Call of Duty: Modern Warfare 2, Battlefield: Bad Company 2 or Dantes Inferno, among other titles.

But THQs VP of core games Danny Bilson questions the effectiveness of TV ads for certain video games, especially when an increasing amount of gamers are watching TV less.

"One of the bigger questions we have to ask ourselves is how important is television?" Bilson told the[a]list daily. "How important is television to a core gamer on a non-television brand? So I think television has some relevance on [THQs] WWE and UFC because I consider those TV brands."

At E3 earlier this month, the publisher made an effort to put its upcoming Kaos Studios-developed title Homefront front and center with a large presence throughout the L.A. Convention Center. Advertising for that title, Bilson said, is less "gamey" than typical campaigns -- and more cost effective.

"[TV advertising is] incredibly expensive, and what I can do with $2 million, which will buy a few TV spots on a big sporting event, what I can do in outdoor, or on the web, or direct-to-consumer is way more exciting," said Bilson.

"Im playing games, Im not watching TV, Bilson continued. You know where I want to market? I want to market on Xbox Live. I want to market on PSN, because every night thats the switch I turn on at my house. And that front end comes, and those windows come, and all that marketings getting right to me because Im a core gamer. Thats where I want to invest. Television is a big question mark for me."


Related Jobs

Monomi Park
Monomi Park — San Mateo, California, United States
[11.16.18]

Senior Game Designer
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[11.15.18]

Console Gameplay Engineer
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[11.15.18]

Infrastructure Engineer
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[11.15.18]

Site Reliability Engineer









Loading Comments

loader image