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Mythic Entertainment Changes Name To BioWare Mythic
by Eric Caoili [PC]
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July 2, 2010
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Mythic Entertainment, an Electronic Arts subsidiary and developer of Warhammer Online, changed its name yet again, now calling itself BioWare Mythic to indicate its merging with the EA studio last year.
Though the company had not announced the name change or formally used its new title until earlier this week, BioWare has referred to the newly merged division as such internally for some time now, according to a report from consumer site Joystiq.
Founded in 1995, the Virginia-based developer was first known as Interworld Productions before its first name change two years later to Mythic Entertainment. After Electronic Arts purchased the company in 2006, the company operated as EA Mythic, then reverted to Mythic Entertainment in 2008.
Prior to its 2009 merging with BioWare, which was followed shortly with layoffs in its staff as part of broader EA reductions, the company worked on a number of massively multiplayer online titles, including Dark Age of Camelot, Imperator Online (cancelled), and Warhammer Online: Age of Reckoning.
Mythic continues to support Warhammer Online, and BioWare's group general manager Ray Muzyka has previously said the developer will retain its brands, unique cultural identity, and projects. He's also predicted that Mythic could potentially co-develop future titles with BioWare's other three studios in Austin, Edmonton, and Montreal.
On revealing the subsidiary's rebranding in a newsletter for Warhammer Online fans, producer Carrie Gouskos commented, "Like the fancy new name? We’re still getting used to it ourselves."
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