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Battle.net 'Real ID' System To Require Full Names On Forums
by Chris Remo [PC, Console/PC]
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July 6, 2010
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In an attempt to "promote constructive conversations" and curb "flame wars, trolling, and other unpleasantness," Blizzard will require users to use their real names when posting to forums on the company's Battle.net community site.
During the StarCraft II beta test phase, Blizzard introduced a "Real ID" feature, allowing players to add each other to their in-game friends list through a mutual agreement system that displays their real names alongside their Battle.net account names. According to a Blizzard employee post on the Battle.net forums today, that Real ID system will remain optional within games, but will be mandatory for both users and Blizzard employees when posting on the forums.
That requirement will be rolled out to the StarCraft II forum as the game approaches release later this month, and will extend to World of Warcraft as that game nears its ship date, expected later this year. Blizzard says "certain classic forums" will remain unchanged.
"The official forums have always been a great place to discuss the latest info on our games, offer ideas and suggestions, and share experiences with other players -- however, the forums have also earned a reputation as a place where flame wars, trolling, and other unpleasantness run wild," explained a Blizzard employee going by the name Nethaera.
"Removing the veil of anonymity typical to online dialogue will contribute to a more positive forum environment, promote constructive conversations, and connect the Blizzard community in ways they haven’t been connected before."
Blizzard says that players of its games "have formed meaningful real-life relationships across borders and oceans," and the company believes that its Real ID system will help facilitate "a new and different kind of online gaming environment -- one that’s highly social, and which provides an ideal place for gamers to form long-lasting, meaningful relationships."
It is not clear how Blizzard plans to enforce the real name requirement. When creating a new Battle.net account, players can choose any first and last name they wish. However, to post in a given game forum, the user account must be tied to a unique CD key for that particular game, meaning most players cannot effectively create multiple forum-enabled accounts without buying redundant copies of games. Blizzard may be relying on that account scarcity to encourage players to ensure their primary account is legitimate. Gamasutra has contacted the company for further comment.
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Its obvious that Blizzard is trying to be facebook, with all the subscription stickyness and data-mining opportunities that that entails. If they actually cared about players' privacy, they would make the friends-of-friends feature optional, and/or allow them to choose a "screen name" for their account instead of revealing the real name.
I just can't understand what a Real name achieves over some permanent, Battle.net account bound alias?
"When creating a new Battle.net account, players can choose any first and last name they wish"
ok cool... but that seems a bit vague? will there be repercussions for not putting your real name here??
this seems confusing... just make is like anything else: like steam even... make them just pick a unique alias for their account name, that will be used as your display name everywhere, if you drive it into the dirt, too bad, you'd have no choice but to re-buy all your games.
One thing for sure, I will keep away from official forums.
Dicks N. Yormouth: "Shut up."
And if people are stupid enough to have a facebook account then they cannot really complain if "someone" googles them. You're already on the internet for the World to see in the first place. What a silly argument.
There are better ways to deal with trolling than with using real names.
What I do in my spare time is my business, and not really blizzard's or anyone else's as long as it doesn't harm anyone else.
-Matthew Cooper
@Ben Reichert
Not everyone has a facebook account because of said reasons. At least, I don't.
(then again, who are we to complain? Aren't we mostly using a similar naming system, RIGHT HERE?)
Its the part about reducing the general unpleasantness that I'm just a little skeptical. Sure, having a real name up there and all will make people think a little more before saying or doing something stupid on a forum but that won't stop it entirely... However, (and yes I know I'm contradicting myself, but I'm just typing and thinking at the same time) with only one account to use, I think people might run the risk of being banned for being antagonistic which should be deterrent enough.
So, all in all, I'd like to see it implemented and see just how effective this is.
Well, since you're playing Blizzard's IP, on Blizzard's servers, you don't have as much ground to stand on as you thought. I'm not saying I agree with their decision to "lift the veil of anonymity", but I can understand their impetus to do so.
While I agree that it's pretty unlikely that someone is going to kill you in real life because you beat them in PVP or argued with them on the forums, I think it's *extremely* likely that women will be harassed if they're forced to reveal their gender. Good job, Blizzard, you're well on the path to alienating a huge portion of your player base!
EDIT:
@ Adam : perhaps it will make it easy to identify and ban the people doing the harassing? I think you have a point but the lack of anonymity can work positively as well.
I've played diablo2 for the past 10 years and never had any reason or intrest in posting to thier forum.
I think youtube could use that method to. lol JK,)
@Mark Harris: With however many million people playing WoW, with mule accounts, and probably people with money to burn and time to waste, I'd expect there be an effectively infinite supply. After all, we're talking about the forum that the hosts have specifically gone on record as saying are "a place where flame wars, trolling, and other unpleasantness run wild". You don't change that overnight, and in the transitioning time (if it at all occurs, which I'm doubtful to), I think enough would have already been lost.
I don't have much experience with WoW forums and such so I'm going to lean on you guys here. If a majority believe that this won't curb a good portion of flaming and possibly even increase harassment of the female gaming population then I'll cede to your wisdom.
Don't rule out the lulz-seeking of /b/tards at the very least. They've done worse for less.
This does however lead to that "Using 3rd party" note that Wylie mentions above. People that don't choose to display their name will then discontinue their use of the service. Whether this is what Blizzard intends I am not sure.
by revealing our true names is blizzard controlling their forums any better than simply policing them with moderators?
fear of retaliation in real life for expressing oneself online can only diminish the quality of discussions as we can never all agree when posting our opinions. blizzard appears to believe that "outing" people will curb negative posts but it will ultimately quiet the rest of the masses. this policy is hoping that sean, brett, mark and todd don't troll because they may live within stabbing range of buck. the brave new world is being built on a foundation of fear... nice.
Although it's apparent from previous posts that there are plenty of ways around this policy and people are seemingly absurdly creative when it comes to getting their harass on.
it takes just one bad seed to take it it to extremes (http://www.gamerevolution.com/manifesto/french-gamer-stabs-player-in-revenge-108
9).
i can also see employers checking to see if you're posting on forums during work hours. yet another "perk" of having to use real names online i guess.
http://www.wow.com/2010/07/06/security-flaw-allows-addons-to-expose-full-real-li
fe-names-witho/
For external reasons they believe, perhaps stupidly, that if you are required to post on forums using your real name you are less likely to be a flaming turd.
Based on my experience, people (younger people especially) really do think twice about what they say when it's attached to their name.
Of course the downside for blizzard is that many such people simply didn't use those forums when the real name policy was in effect. This may well result in many people quitting the WoW forums and, by extension, thinking about quitting WoW completely. But not for good reasons, unless the ability to speak without being held responsible is considered worth defending.
As for the privacy issues, I think it might be better in the long run to get them out in the open. There's a negative stigma about women in WoW? Forcing forum users to show their real name will bring this out in the open, where it will probably get worse, for a while. Then, people will get over it. They'll see how many women there are in gaming and it will help drive a change in how people perceive gamers, something that's been slowly changing since before the time when Pimp My Ride started putting game consoles in every car.
Similarly for someone who might be concerned about how being exposed as a long-time WoW player might impact their professional life. It shouldn't, and forcing the situation helps us come out of the preverbial closet. As long as everyone involved pretends that being a gamer is something to be ashamed of, it will continue to be so. But the kids of today are growing up in an environment where almost everyone is a gamer, and so this attitude of gaming being a niche market for young boys is doomed anyway. Why not try and get this out in the open, and expose the hypocrisy where major news channels often only cover gaming when there's some kind of controversy?