In-Depth: Xbox Live Arcade Sales Analysis, First Half Of 2010
[Sister site GamerBytes' editor Ryan Langley examines the successes and failures of the past six months of Xbox Live Arcade -- from Toy Soldiers to Darwinia+, as he checks in on Leaderboard statistics over the first half of 2010.
At the end of 2009, we created a very large list of Leaderboard statistics
with over 100 Xbox Live Arcade titles on it. Now that we’re halfway through the year, we’ve done it again – allowing us to see how both the old and new titles have done in the past six months, according to Xbox Live users who've played games and registered on their high score tables.
This sort of information is crucial for publishers and developers alike -- determining the costs of what is still a very young marketplace is still very difficult, and we've been attempting to make it easier for you for nearly two years.
Do note that this does not contain details for all games – titles like Battlefield 1943
and P.B Winterbottom
have Leaderboards that we cannot follow, and aren’t included. We've done our best to check as many old and new titles as possible, in the hope that we can clear some of the fog away from the truths and myths about digital distribution.
Sales For The First Half Of 2010
Those that are in red are new titles, and blue are those which have been on sale during this time.
Of the 24 new titles that we followed, only 13 of them gained more than 10,000 players on their Leaderboards – three of them, Voodoo Dice, Ben 10
and Fret Nice
, were near or below 1,000 players total.
Only two were able to do over 100,000 – Perfect Dark
and Toy Soldiers
, both helped by the Xbox Live Block Party promotion. However, RISK: Factions
and Snoopy Flying Ace
will likely hit the mark by the end of the year. Toy Soldiers
added an impressive 338,206 players and Perfect Dark
Other big winners for the year include Trials HD
, which added 416,568 new players in 2010 to make up 1,061,148 players total – crossing the million-players line that so few have reached. The DLC also added 176,085 players this year, making it the best-selling DLC for a downloadable game that we're aware of.
The never-stopping Castle Crashers
added 295,497 players in 2010, and now has 1,740,293 in total, and Splosion Man
added an extra 100,000 players this year as well, and scooted over 300,000 players since its release.
Some additional milestones were also hit -- A Kingdom for Keflings
crossed 400,000 players during 2010 now with a total of 430,000 players, as did Geometry Wars 2
now with 401,742 players -- N+
is very close to the mark too. Last year's Summer of Arcade hit TMNT Re-Shelled
hit 300,000 players and Shadow Complex
will also be hitting 500,000 very soon. Capcom's 1942: Joint Strike
was able to push past 100,000 players, alongside Defense Grid
On the other had, there were 13 games, both old and new, that sold less than 1,000 copies in 6 months. Jeff Minter’s Space Giraffe
only added 532 players since January, and plenty more added less than 5,000 players.
The “long tail” of digital distribution isn’t a particularly truthful way of describing Xbox Live Arcade – there’s unlimited shelf space, but that doesn’t mean that people are buying old games consistently. Microsoft has begun to get very vigorous about sales on older titles, but a lot of the games on sale, like Braid
and Shadow Complex
, already sold a boatload anyhow.
There are still so many old games that have continued to be available for $10, when they perhaps should be made cheaper now to get more active players. Poker Smash, Death Tank
and the like could do with a price cut – we see it all the time on Steam and the PlayStation Network, and it would be nice to see Microsoft play along too.
We will continue on in another 6 months for a full year roundup of Xbox Live Arcade titles -- including the new Summer of Arcade and a ton more games coming from a variety of publishers.