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Capcom's Profits Plummet, Lost Planet 2 'Substantially' Disappoints
by Leigh Alexander [PC, Console/PC]
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July 29, 2010
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Poor console game sales and a strong yen continue to challenge Capcom. After closing 2009 with a 73 percent profit drop, its results for the fiscal first quarter ended June 30 were also weak, with profits down 90 percent to 2.2 billion yen ($25.3 million). Sales fell 2.4 per cent to 19.03 billion yen ($217.7 million).
While in its game segment alone (Capcom has multiple businesses, including arcade operations) sales were slightly up, it had little impact on the profit declines. In particular, the company said Monster Hunter Tri for the Wii has been "sluggish".
Further, "While U.S. and European markets are shrinking under the stagnating economy, performance of our flagship title Lost Planet 2 struggled to grow in these regions," the company claimed -- adding that Lost Planet 2 "underperformed its projection substantially." Capcom said Monster Hunter Online and Super Street Fighter IV were growing, however.
The company pointed to the "rapid growth of network games and new devices" driven by smartphones and devices like iPad: "Under these circumstances, Capcom focused on the development of games targeted for overseas markets and online games," it explained.
It exemplified this strategy through Resident Evil 4 iPad Edition, which it says has seen downoads "increasing gradually", and iPhone/iPad releases of Phoenix Wright: Ace Attorney and Street Fighter IV, which "achieved their projected sales."
Recently, Capcom discussed its console sales challenges and said it planned to square off against market declines by releasing editions of its most popular brands, like Resident Evil and Street Fighter, more frequently.
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That kind of excuse may work in the movie industry, but we've seen many studies showing that game purchasers are heavily influenced by review scores.
Release games, not a half assed attempt at "the next iteration on the franchise"....ahem.. in real, human, words... A SEQUEL; then release DLC because a minority of the people you coaxed into buying your game with clever marketing might accidentally get it in the hope of living out their expectations.
DLC wankery... brilliant!!
-Jack Burton
Sorry, I couldn't resist.
:)