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NPD: Hardware Surges On Strong Xbox 360, But Software Drags
NPD: Hardware Surges On Strong Xbox 360, But Software Drags
August 12, 2010 | By Colette Bennett

August 12, 2010 | By Colette Bennett
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For the month of July 2010, tracking firm NPD showed an increase over last year's U.S. retail console hardware revenues, even with console price reductions, reporting a 12 percent increase year-over-year to a figure of $313.8 million.

Retail console game sales are still down by 8 percent over last year to $403.3 million, despite the release of several key titles -- which means that even taking into account the hardware gains, the overall U.S. console/handheld retail industry, including accessories, still declined 1 percent year over year to $846.5 million.

Software:

The top selling game across all platforms in the month of July was NCAA Football 11, selling 692,000 units in total. It was also an exciting month for PC owners with the launch of the latest installment in Blizzard's popular real time strategy title StarCraft II, which sold 721,000 units at retail.

LEGO Harry Potter was the second best-seller for July, with 401,000 units across all platforms. It bested its intro month sales in June of 355,000, although it came out late in the month.

NPD analyst Anita Frazier commented on the figures, saying "While video game retail sales show a very slight decline versus last July, we have to consider the success of StarCraft II this month, which helped the PC games category to realize a 103 percent increase in dollars over last July."

She noted that in total: "PC games and video game industry sales combined for an increase of 4 percent in revenues as compared to July '09."

The total U.S. console retail game sales for July are as follows:

1. NCAA Football 11 (Electronic Arts, Xbox 360), 368,000
2. NCAA Football 11 (Electronic Arts, PS3), 298,000
3. Crackdown 2 (Microsoft, Xbox 360), 208,800
4. Super Mario Galaxy 2 (Nintendo, Wii), 193,000
5. Lego Harry Potter: Years 1-4 (Warner Bros Interactive, NDS), 141,700
6. Red Dead Redemption (Take-Two Interactive, Xbox 360)
7. Lego Harry Potter: Years 1-4 (Warner Bros Interactive, Wii)
8. Dragon Quest IX: Sentinels of the Starry Skies (Nintendo, DS)
9. New Super Mario Bros Wii (Nintendo, Wii)
10. Call of Duty: Modern Warfare 2 (Activision Blizzard, Xbox 360)

Hardware

The PlayStation 3 and the Xbox 360 platforms both saw significant increases over July 2009. Xbox 360 took the honor of being the top selling console of the month, even beating the Nintendo DS. It was likely driven by the sales of the new slim-format SKU. The Xbox 360 previously topped platforms overall in 2007 during the launch of Halo 3.

U.S. hardware sales for the month of July by units were as follows:

1. Xbox 360: 443,500
2. Nintendo DS: 398,400
3. Wii: 253,900
4. PlayStation 3: 214,500
5. PSP: 84,000


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Comments


DanielThomas MacInnes
profile image
Does anyone have figures or estimates on how many Xbox 360's sold are upgrades by existing users vs new buyers? I'm very curious about that, but I've never found anything. The software sales suggest existing users are responsible for the rise. If so, how long will that last before the numbers come back down? Again, just curious. The August and September numbers are going to be very interesting to see.



All three consoles are up over July '09 (Wii +0.6% -- PS3 +76% -- Xbox 360 +119%), which is good news for everyone. Poor PSP is just dead, and I'm really wondering just what is happening with that rumored PSP-Android smartphone.

Kevin Jones
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YoY



Xbox 360 443,500 (+240,600, ↑119%)

Wii 253,900 (+1 400, ↑1%)

PlayStation 3 214,500 (+92,700, ↑76%)

Kevin Jones
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@ DanielThomas MacInnes: "software sales suggest existing users are responsible for the rise"



How so?

Didn't MW2 re-enter the top 10 in Jully (for the first time in months)? If it's existing users, why on earth would they buy MW2 again?







"If so, how long will that last before the numbers come back down? Again, just curious. The August and September numbers are going to be very interesting to see."



The 360 will outsell the Wii again in August..and September.

The August launch of the 360 "Slim" Arcade should see the 360 above the Wii for August, and Halo Reach will carry the 360 over the Wii for Sepetember.

John Giordano
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Kevin,

How will Halo Reach push hardware when there has already been 2 Halo games on the 360?



Also, when the Slim Arcade model is released, do you think it will be $150 or $200? I know the current Arcade model was cut to $150, so I wonder if they will continue that or if they are just doing it to clear stock.



It will be interesting to see how long of an impact Slim will have. It seems there are a lot of people that didn't buy 360 before because they were concerned about the infamous RROD and other technical problems, but with this redesign they may be more confident.

Thomas Lo
profile image
New Hardware launches always do well in the first few months. That's a fact.



Many more are doing so for the 360 becuase the slim supposedly fixes RROD (at the very least by completely removing the way failed Xbox 360's report failures).



As for Halo Reach selling systems, it is arguable whether successive iterations of Halo sell systems after one is already on a system. Halo ODST didn't necessarily move many 360's nor did Gears of Wars 2.



The 360 is in a relatively good position this generation in terms of marketshare but lets not get ahead of ourselves.

Kevin Jones
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@ John Giordano



"How will Halo Reach push hardware when there has already been 2 Halo games on the 360?"



Because of the Halo Reach/360 bundle, which has already had some pretty good pre-orders. Remmember, ODST was a mere expansion pack for Halo 3, and there was no ODST bundle in the US when ODST launched



"It seems there are a lot of people that didn't buy 360 before because they were concerned about the infamous RROD and other technical problems, but with this redesign they may be more confident"





The 360 hasn't had RROD hardware problems since the 65nm CPU, 65nm GPU 360 "Jasper" came out in 2008.







"Also, when the Slim Arcade model is released, do you think it will be $150 or $200? "



The Slim Arcade has already launched...on August 4th....at $200...and its been doing quite well.

E Zachary Knight
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Some good looking numbers for July. Microsoft has done quite well for themselves with the new hardware release. It is a shame that the increase in hardware sales was not joined by an increase in Software sales. I agree with Daniel that this would indicate that most 360 sales (which took up the largest portion of the increase) was to existing customers upgrading their systems.



@Kevin,



"The Slim Arcade has already launched...on August 4th....at $200...and its been doing quite well."



And where exactly are you getting your information from? There is no publicly available information on August sales and yet you seem quite certain the Slim Arcade is doing quite well. We will not know anything until mid September.



"Didn't MW2 re-enter the top 10 in Jully (for the first time in months)? If it's existing users, why on earth would they buy MW2 again?"



Because not all prior 360 owners bought a copy. MW2 is a game with some long legs to it. So yes there will probably be some new customers buying it, but not all of them are. Even I don't believe that only new console owners are buying NSMB and SMG2. Not everybody can buy games the same month they are released.



Of course with out having knowledge of the intentions and ownership status of all people who bought the games, we can never know for sure.



"Because of the Halo Reach/360 bundle, which has already had some pretty good pre-orders."



That is a new skin on the 360. There are a lot of existing 360 owners who are looking forward to having the color design of the bundle 360. Highly hyped game bundles do not normally translate to console purchases for customers who have not previously owned the console. I really don't see how having that bundle will translate into bringing in new 360 owners.



"The 360 will outsell the Wii again in August..and September.

The August launch of the 360 "Slim" Arcade should see the 360 above the Wii for August, and Halo Reach will carry the 360 over the Wii for Sepetember. "



Time will tell and I look forward to seeing if you are right.

John Giordano
profile image
Kevin,



Most customers don't even know about a "Japser" CPU. I'm talking about public perception. Customers feel much safer when buying a slim model, as they can visibly see it is smaller and runs cooler.



So now that the Arcade model is back to $200, can the Arcade version really sell more than it did last month when it was only at $150? Looking at Amazon's best-seller list, it doesn't seem to be having that big of an effect at 49th place.



Also that Halo Reach bundle doesn't seems to be doing that well at 62nd place on Amazon, with it's pre-order sales matching that of Gold Gym's Dance Workout.

DanielThomas MacInnes
profile image
Team Development with Visual Studio Team Foundation Server

J.D. Meier, Jason Taylor, Prashant Bansode, Alex Mackman, and Kevin Jones

Microsoft Corporation





Say, this wouldn't be the same Kevin Jones who works at Microsoft, right?

Kevin Jones
profile image
@ Ephriam



"And where exactly are you getting your information from? There is no publicly available information on August sales and yet you seem quite certain the Slim Arcade is doing quite well. We will not know anything until mid September."



From my own retail checks.

In addition, you can look at Gamestop's (largest games retailer in the US) online sales rankings, and you will see that the Slim Arcade is outselling both the Wii and the PS The old Arcade virtually never outsold the Wii or PS3 on Gamestop before:

http://www.gamestop.com/browse/search.aspx?N=0&PerPage=25&No=0



"Because not all prior 360 owners bought a copy. "



True, but then it was a bump in MW2 sales, which would have come from the higher 360 hardware sales, some to people who had never owned a 360 before.





"I really don't see how having that bundle will translate into bringing in new 360 owners."





If you look at Gamestop, you'll find that the Reach 360 bundle is the top seling SKU on there, outselling every other game console already. And we still have over a month to go before launch:

http://www.gamestop.com/browse/search.aspx?N=0&PerPage=25&No=0

David Wesley
profile image
@DanielThomas



Some are surely Xbox owners who are upgrading, but this is part of an ongoing trend that we have been discussing for some time. This morning I posted an article discussing the trend in hardware sales as it relates to product life cycles. Below are some of the key points. You can find the full article with related links on my blog (performancetrap.org). As for software sales, the decline in dollar value of this segment is likely due to the wide availability of value titles, which will drag down segment revenue even if unit sales increase. This is discussed in an article I posted in January titled "Explaining the 2009 Decline in Video Game Revenue".



==========================

Late Adopters Help Boost Xbox 360 Sales; Nintendo Wii Continues to Slide



...To prevent the type of slide that Nintendo is experiencing, we recommended that the company price the Wii aggressively to attract late adopters, who are characterized as more price sensitive. Instead, Nintendo abandoned one of the key success factors of the Wii by offering special bundles, including a black console. As expected, this did little to slow the decline.



Although Sony recognized early on that late adopters were an important market, it has not done enough to meet the needs of this market segment...



...Microsoft is doing a better job at convincing these “followers” to buy their system. Although the Xbox 360 Arcade lacks many of the features of the more expensive PS3, such as an internal hard drive and wireless Internet, Microsoft stands to benefit as many Arcade customers gradually upgrade...

DanielThomas MacInnes
profile image
@John: Good points on "Jasper" and the RROD. Let's remember that this debacle cost Microsoft a billion dollars, which is a stunning failure. There is no excuse for losing that kind of money because of poor hardware design.



This illustrates one unpleasant fact: Microsoft is not a hardware company. They do not have the proper experience in designing and building hardware. We've seen this illustrated many times, and from a business standpoint, it is inexcusable. If this isn't your strength, fine. Parter with companies who do specialize in hardware design. Build machines that do not BREAK. For that matter, how about building an operating system that does not CRASH?



Microsoft's challenges with Kinect are slightly different, but may still contribute to this "bad reputation" for glitchy hardware. I'd say Kinect is a very new technology, and its abilities and applications still need to be worked out. This is perfectly normal, and we shouldn't pile on for the sake of piling on. However, that said, you don't get that luxury in the business world. You don't get to ask the customers for a second chance, for a little more time, for a little more patience. The market is harsh and unforgiving, and when you roll out new products, you get ONE crack at the bat. "Opportunity knocks once and the door slams shut."



That's just my state of mind right now. I've been reading Harvard Business School's disruption theory lately, so that's putting me in a hardcore "business" attitude (also, there was a new Aonuma interview in Nintendo Power that just infuriates me, cough). If you're an Xbox 360 fan, congratulations, you should feel happy, it's been a good June and July. I still want to know the upgrade/new owner ratio for the 360. How many current owners are upgading to the "Slim" model? Is that still ongoing, or have they largely finished? How will the new $200 model factor in? How important was the phasing-out of the $150 Arcade model? How much will the next Halo and Gears of War sell? What will the fourth quarter look like?

E Zachary Knight
profile image
@Kevin,



That is only one retailer's online side. According to Amazon, the Slim Arcade is not even in the top 25 with the PS3, Black Wii, the 360 Slim and the (Old)White Wii all outselling it: (its ranked 49th in all game related purchases)

http://www.amazon.com/gp/bestsellers/videogames/ref=pd_ts_vg_ldr_
videogames



As for your Reach Bundle, Amazon lists it as 67 in its list after all other consoles listed above as well as the New White Wii.



So Here is the ranking according to Amazon:

PS3 (120 Gig)

Black Wii

360 Slim (250 Gig)

Wii (Old)

360 Slim (4 Gig)

PS3 (250 Gig)

White Wii (New)

Halo Reach 360

Final Fantasy 360

PS2 Black

DSi XL Blue

DS Lite Cobalt/Black



So we could play this game of which console is selling the most all day, but I don't want to.



Edit:



Since I am feeling generous, here is targets rankings which reflects Amazon's and not Gamestop's:

http://www.target.com/b/ref=br_sort_bestsellers?ie=UTF8&node=2289
918011&searchSize=30&searchView=grid5&searchPage=1&rh=&searchBinN
ameList=hardware_platform-bin%2Cprice&searchRank=salesrank



And Walmart (you will notice the 360 Slim Arcade is not even in this list)

http://www.walmart.com/cp/Top-Video-Games-Values/1068424



And Best Buy:

http://www.bestbuy.com/site/olstemplatemapper.jsp?_dyncharset=ISO
-8859-1&_dynSessConf=-3204434338785158655&id=pcat17080&type=page&
lcn=Video+Games+%26+Gadgets&sc=gameToySP&st=Fast3sku18&usc=abcat0
700000&cp=1&sp=-bestsellingsort+skuid&nrp=50&qp=crootcategoryid%2
3%23-1%23%23-1~~cabcat0700000%23%230%23%2319r~~q4661737433736b753
138~~nf784||546f702d5261746564&add_to_pkg=false&pagetype=listing

David Wesley
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@DanielThomas



"How will the new $200 model factor in? How important was the phasing-out of the $150 Arcade model?



What will the fourth quarter look like?"



I would expect a dip over the next few months, followed by a strong holiday season as many new HDTV owners upgrade. However, Microsoft would probably benefit more if it can continue to offer $150 bundles, which were undoubtedly responsible for a large part of the July increase. Nintendo could also benefit from more aggressive Wii pricing (~$100).



@Ephriam



Amazon is not always the best reflection of the market, as Amazon purchasers tend to be closer to the early adopter segment and are more savvy when it comes to the benefits of leading edge products. A better reflection would be sales at brick and mortar retailers like Wal-mart, Target, and Sears (excluding online).

E Zachary Knight
profile image
@David,



I edited and added Target to my post. It more closely resembles Amazon in Rankings than it does Gamestop.



Gamestop on its own is not the best reflection of the overall market. I would rank Amazon above it as Gamestop is a niche store selling only games and consoles while Amazon is more of a Wal-mart style store in its inventory.

David Wesley
profile image
@Ephriam



The problem is that the late adopter segment still does most of its purchases offline, regardless of the store, so online sales will still be skewed toward early adopters.

E Zachary Knight
profile image
@David,



I am well aware of that. I was simply pointing out to Kevin that pulling a single retailer's online store as proof of his point was a poor way to defend his statement.



I would rather not discuss things from a solely online stand point. Considering none of these sites actually list sales numbers along side their rankings nor the time period they are for, makes them even less of good evidence.

John Giordano
profile image
@Kevin

Gamestop targets core gamers, so it's not an ideal place to predict overall sales. Why not look at Walmart?



http://www.walmart.com/browse/_/N-aq90Zaqce?search_sort=5&tc=20&r
ef=+125866.g125866&tab_value=345882_All&waRef=125866.g125866&sear
ch_sort=5&selected_items=+&catNavId=2636



I don't see the Slim Arcade there, nor the Halo bundle. What about Target?



http://www.target.com/tdir/asin/best-selling/video-games/1



No Slim Arcade, no Halo Bundle. And as I've mentioned they are not that big on Amazon either.

Jonathan Gilmore
profile image
@Ephraim

The other problem with online retailer sales rankings is that there is a lot of fluctiation from day to day, even hour to hour. I know that Amazon's rankings are significantly different every time I check on them.



@John

I don't think people who preorder game consoles are going to do that at Target or Wal-Mart (see David Wesely.



MS has had an incredible few months and certainly have added some late adopter users, I don't know why that should bother those critical of the company like Ephraim, Christian Kiechel Daniel Thomas who always check in these topics to rain on the parade, but it apparently does. Good thing Kevin Jones is always here to match their irrational negative energy with his own.

Carl Chavez
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Rather join in the usual KJ+NPD banter, I'd like to emphasize the drop in console software sales coincides somewhat with the awaited launch of Starcraft 2. It's not improbable to think that many people who might have purchased console software decided to spend their money on PC software in July.



More interestingly (and MUCH more important than console sales analysis), if one took out Starcraft 2 from this list, one can infer from Anita Frazier's numbers ("103% increase") that there is a 52% drop in total software revenue when comparing the months of July 2009 and July 2010. There was no major hit released in July 2009, so the month's sales profile can be considered somewhat similar after taking out Starcraft 2. It's a bit frightening to think that software sales are dropping that much. The trend deserves more analysis. It may be that the software industry is too hit-driven to sustain continued growth, and it may need to nurture more long-term sales strategies to remain healthy.



(Edit: note that NPD sales numbers include PC retail sales and total industry revenue, but the top sales lists in this article and the July 2009 reference only show console unit sales.



July 2009 reference: http://www.gamasutra.com/php-bin/news_index.php?story=24837)

Kevin Jones
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@ Ephriam





"That is only one retailer's online side. According to Amazon, the Slim Arcade is not even in the top 25 with the PS3, Black Wii, the 360 Slim and the (Old)White Wii all outselling it: (its ranked 49th in all game related purchases)

http://www.amazon.com/gp/bestsellers/videogames/ref=pd_ts_vg_ldr_
videogames"



That is just the point isn't it?

You gotta look at historical data of Amazon rankings as compared to NPD figures, then project to the current month's likely NPD rankings.

For example, the PS3 outsold the 360 on Amazon, every single month between January 2010 to May this year, plus November 2009, yet the 360 outsold the PS3 in NPD for every single month between Januray and May this year.

Luckily, Amazon has archived sales rankings.



For November 2009:

Top PS3 Amazon ranking : 18

http://www.amazon.com/gp/bestsellers/2009-11/videogames/ref=zg_bs
_cal

Top 360 Amazon ranking: 35

http://www.amazon.com/gp/bestsellers/2009-11/videogames/ref=pd_ts
_pg_2?ie=UTF8&pg=2



NPD for November:

360 - 819,500

PS3 - 710,400

360 outsold PS3



Janaury 2010.

Top PS3 Amazon ranking : 22 and 37

http://www.amazon.com/gp/bestsellers/2010-01/videogames/ref=zg_bs
_cal



Top 360 ranking : 47 & 75

http://www.amazon.com/gp/bestsellers/2010-01/videogames/ref=pd_ts
_pg_2?ie=UTF8&pg=2



January NPD

360 - 332,800

PS3 - 276,900

360 beat the PS3.





February 2010:

PS3 amazon ranking : 5 & 32

http://www.amazon.com/gp/bestsellers/2010-02/videogames/ref=zg_bs
_cal



Top 360 ranking : 49

http://www.amazon.com/gp/bestsellers/2010-02/videogames/ref=pd_ts
_pg_2?ie=UTF8&pg=2



Feb NPD :

360 - 422,000

Wii - 397,900

PS3 - 360,100



The 360 won again.

In fact the 360 not only outsold the PS3 in February, despite ranking far below the PS3 on Amazon rankings, the 360 outsold the Wii as well, despite the Wii ranking # 1 on Amazon for the whole of February:

http://www.amazon.com/gp/bestsellers/2010-02/videogames/ref=pd_ts
_pg_1?ie=UTF8&pg=1



I can produce similar comparisons for March, April and May, where the PS3 consistently outsold the 360 on Amazon, only for the 360 to easily outsell the PS when the NPD figures came out.

In fact, for March, while the PS3 was at a very highly ranked # 5 on Amazon {http://www.amazon.com/gp/bestsellers/2010-03/videogames/ref=pd_ts
_pg_1?ie=UTF8&pg=1}, the highest ranked 360 was at a very low # 80 {http://www.amazon.com/gp/bestsellers/2010-03/videogames/ref=pd_ts
_pg_4?ie=UTF8&pg=4}, yet the 360 outsold the PS3 in March NPD by 360 (338,400)

to PS3 ( 313,900).



Essentially what it boils down to is this: If the 360 is anywhere in the top 50 on Amazon, it will usually outsell the PS3 in monthly NPD's (outside of a new PS3 SKU launch or PS3 price cut).

If the 360 is in the top 25 on Amazon, and the Wii is outside the top 5, the 360 will outsell the Wii.

The 360 always OVERperforms in NPD as compared to Amazon rankings. The PS3 deoesn't.







"As for your Reach Bundle, Amazon lists it as 67 in its list after all other consoles listed above as well as the New White Wii.

So Here is the ranking according to Amazon:

PS3 (120 Gig)

Black Wii

360 Slim (250 Gig)

Wii (Old)"



Look, back in March, the 360 was ranked at # 80 and # 88 on Amazon {http://www.amazon.com/gp/bestsellers/2010-03/videogames/ref=pd_ts
_pg_4?ie=UTF8&pg=4}, yet the 360 sold 338,400 and outsold the PS3 which was ranked at # 5.

The 360 always underperforms on Amazon, and oveperforms in NPD as compared to Amazon rankings.

If you have 360 Reach SKU ranking at # 66 on Amazon for the whole of August {http://www.amazon.com/gp/bestsellers/2010-08/videogames/ref=pd_ts
_pg_3?ie=UTF8&pg=3}, a full month before launch, that tells me the Reach 360 SKU is on target for pre-orders of over 150,000 for August alone. Plus Reach 360 SKU sales in September itself when Reach is launched.

Add in sales from the top selling 360 SKU (the 250 GB 360) , plus sales from the Slim Arcade , and the 360 should be on target for approx 500,000 units sold in total for September. Outside a price cut, the Wii is not going to be having any sales bost between now and September. Same with the PS3.

Kevin Jones
profile image
@ Jonathan Gilmore



"The other problem with online retailer sales rankings is that there is a lot of fluctiation from day to day, even hour to hour. I know that Amazon's rankings are significantly different every time I check on them."



That is what the monthly archives are there for.

For example, sales rankings for the entire month of July can be found here:

http://www.amazon.com/gp/bestsellers/2010-07/videogames/ref=zg_bs
_cal



And for August so far:

http://www.amazon.com/gp/bestsellers/2010-08/videogames/ref=zg_bs
_cal

Camilo R
profile image
MS did better than I expected, especially for the summer. They're probably celebrating at Redmond. I'm surprised Wii is sliding, I thought it would continue with strong sales a bit longer.

DanielThomas MacInnes
profile image
@Camillo: B-b-but...The Wii is not sliding! :P heh heh



Xbox 360 had an excellent June and July. As I've said repeatedly, it will be interesting and fun to see how long this momentum lasts through the rest of the year. But Nintendo is doing perfectly fine. July 2010 is just slightly ahead of July 2009, which was the month Wii Sports Resort was released. Their console sales are slighty ahead for this year (vs 2009), and Wii is currently in the lead for 2010 sales ahead of the HD Twins.



The bottom line: All three consoles had a good July. Everyone should be happy, if they're into the racehorse thing. As for what will happen this fall...none of us have a clue. It's all guesswork. But it's going to be really fun to find out. This is a very crucial holiday season for Nintendo and the Twins.

Kevin Jones
profile image
Weekly averages June to July (June 5 weeks, July 4 weeks).



June

X360 90.2K

Wii 84.4K

PS3 60.8K



July

X360 110.8K

Wii 63.5K

PS3 53.6K





YTD

Wii 2,659,600

360 2,368,400

PS3 1,805,500





If the 360 continues to outsell the Wii at this rate, the 360 stands a pretty good chance of overtaking the Wii YTD by the end of September.

DanielThomas MacInnes
profile image
Sigh. What is the point to this, really?

Kevin Jones
profile image
"Gamestop targets core gamers, so it's not an ideal place to predict overall sales. Why not look at Walmart?"



Beacuse Gamestop is the biggest games retailer in the US?

And because I have compared historical console rankings on Gamestop to how the consoles then perform in monthly NPD for over 2 years.

Essentially, if the 360 is outselling the PS3 or Wii on Gamestop for most of any month, the 360 will usually outsell the PS3/Wii in that month's NPD.

Right now, 5 seperate 360 SKU's are outselling the Wii on Gamestop. The highest ranked Wii console is at # 200.

Leon T
profile image
@ Daniel



There is not point. This console cycle is like no other. All the rules have been broken and only one thing is sure. The positions are set so it really does not matter what console outsells the other anymore.



The rankings will not change and third parties will not move resources.



History has proven many times that a price cut and remodel moves hardware. People that want the console have a great reason to buy it now. The 360 puts up good numbers each month so there are obviously people that want to buy it. This month new owners get a bundle as an option as well so sells should still be pretty good.



The only thing to question the 360 sales about is how long the number will stay up so high. The one rule this generation has not broken is the holiday one. There are still a few wild cards for each console so it will be interesting to see how the year plays out.



Still no matter what happens it still wont matter.


none
 
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