Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 11, 2018
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Bandai Namco targets emerging mobile markets with Docomo partnership

Bandai Namco targets emerging mobile markets with Docomo partnership

June 8, 2017 | By Chris Kerr




Bandai Namco Europe has entered into a global partnership with mobile commerce outfit Docomo Digital to help it find success in emerging markets. 

Notably, the deal will see the two companies work together to co-create exclusive HTML5-based mobile games that Docomo will offer directly to its partner of network of mobile operators. 

Docomo also wants to help Bandai Namco develop stronger relationships with alternative app stores in fledgling markets in Africa, Latin America, and India. 

What's more, Docomo plans to leverage its distribution reach to give customers different ways to discover and engage with Bandai's mobile games, primarily in countries where direct carrier billing is a mainstream payment method.

"We believe this important partnership with Docomo Digital and their network will allow us to reach emerging markets more easily where we see a continued growth of interest for entertainment," said Naoki Katashima, president and COO of Bandai Namco Europe.

"We hope that our products and services will help increase and enhance social activities in these territories."



Related Jobs

Jade Ember Studios
Jade Ember Studios — Boulder, Colorado, United States
[12.11.18]

Level Designer
Adobe Inc
Adobe Inc — San Francisco, California, United States
[12.11.18]

Full Stack / Backend Web Engineer
Miami University
Miami University — Oxford, Ohio, United States
[12.11.18]

Armstrong Assistant Professor or Lecturer in Game Development
Playful Corp
Playful Corp — McKinney, Texas, United States
[12.11.18]

UI Designer









Loading Comments

loader image