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Miniclip Forms Mobile Gaming Division
by Colette Bennett [PC, Console/PC]
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August 31, 2010
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Casual gaming company Miniclip has announced the formation of a new smartphone division which will focus exclusively on bringing its library to the iPhone and Android platforms.
Former Skype product manager Antonio Sergio Varanda will head up this new department, which plans to establish new IPs and support both Android and iOS devices.
Miniclip has already tested the mobile market with several of its current releases, including Fragger, Monster Trucks, Disc Pool and Monkey Kick. These titles have sold a combined 1.9 million in paid sales to date.
Mobile titles planned for a fall release include Fragger HD, Fragger 2, Ping-Pong!, and Candy & Clyde. All four will be available for the iPhone, and Fragger has undergone a complete HD redesign for the iPad.
The original Fragger for iPhone reached the overall #2 paid app position in the US App Store, as well as the third spot in the store’s overall top grossing apps. Free app Monkey Kick has also generated 1.7 million downloads.
Varanda said of Miniclip's new division, "It's no secret there is an overabundance of games available for the iPhone; yet Miniclip has been able to break through the clutter and leverage our massive community of casual gamers to drive awareness and sales."
“Miniclip has spent the past nine years building the largest online destination site for gamers and establishing a trusted reputation amongst households worldwide. Now with our global games distribution platform, we have the capability to directly distribute and market Miniclip games across multiple channels including online, mobile and console.”
Founded in 2001 by Rob Small and Tihan Presbie, Miniclip serves 17 million users in the U.S. and is privately owned and funded. Miniclip develops, publishes and distributes more than 600 casual titles for the PC and mobile and has won the Webby Peoples Voice Award for three consecutive years.
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