Tencent has reportedly invested an undisclosed sum in Bluehole, the game development studio now best known for the early access hit PlayerUnknown’s Battlegrounds.
According to the Chinese financial news group Yicai Global, Tencent had originally hoped to acquire the South Korean game developer in its entirety, but Bluehole turned down Tencent’s acquisition bid.
Instead, the Chinese media giant opted to invest a yet-undisclosed sum in the company.
The rumored investment comes weeks after PlayerUnknown's Battlegrounds became the most concurrently played non-Valve game on Steam and, according to SteamSpy, just as the battle royale title creeps toward 7 million copies sold.
Tencent, meanwhile, has been growing its stake in video game developers globally for some time now. Recently, the Chinese company invested in the likes of Liverpool-based outfit Milky Tea, Elite Dangerous developer Frontier Entertainment, and is currently rumored to be eyeing Angry Birds developer Rovio.
Update: Since our story was published, Bluehole has quashed the report by explaining it isn't accurate and that "Tencent didn’t make an investment." The South Korean company was speaking to The Esports Observer earlier today.