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EA Signs Broad, Multi-Year License For Unity Development Platform
EA Signs Broad, Multi-Year License For Unity Development Platform
September 22, 2010 | By Kyle Orland

September 22, 2010 | By Kyle Orland
More: Console/PC, Programming

Electronic Arts today announced it's purchased a multi-year enterprise license from Unity Technologies that "enables every EA studio and developer across the globe full access to the entire range of Unity products from web and mobile to consoles and beyond."

The company promised "a number of titles are in development" using Unity technology and that they plan to "utilize the Unity development platform across multiple franchises and genres."

In the announcement, EA cited the Unity environment's ability to produce code for multiple platforms with a single click as a major selling point, and one that the company hopes will reduce development costs for multi-platform titles.

"Unity's unparalleled platform support ensures that when we have something we want to share with our players, we can reach them quickly on the platforms they have," said EA VP and Chief Creative Director Richard Hilleman. "We have spent a lot of years looking at development assets of all kinds. Unity represents one of the deepest commitments we have ever made."

"We're excited about and proud of our long term relationship with Electronic Arts," said David Helgason, CEO of Unity Technologies. "Unity's ability to straddle from the highest-end productions to the littlest development teams is something we're immensely proud of."

EA previously used the Unity environment in the production of 2008 browser-based title Tiger Woods PGA Tour Online.

Since its launch in 2007, Unity claims over 170,000 developers have used their technology to create games for platforms including the Wii, Xbox 360, PS3, iPhone, iPad, Android and their browser-based web player, which has been installed over 30 million times.

Yesterday, the company announced support for Allegorithmic's Substance Engine would be integrated into an upcoming Unity update.

Financial details surrounding the agreement were not disclosed.

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Mark Venturelli
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Wow, amazing news for an amazing team. The Unity guys really deserve all the praise that they are getting from the industry.

Lo Pan
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Our Devs use and love Unity. Congrats to the Unity team...major coup!

Christopher Totten
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I'm absolutely in LOVE with Unity so this is awesome news! There's gotta be some champagne flowing among those guys tonight.

james sadler
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Congrats to the Unity guys. My team has been using Unity for roughly a year and have not been happier with any other engine we've tried. Hope this means v3 will come sooner.

Nicholas Burress
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Unity is growing a lot. I recently just downloaded the free version and have been playing around with it and taking a couple of tutorials. Maybe one day Unity may be able to rival Unreal with this rate of success.

Jane Castle
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I hope this doesn't mean that Unity will be bought out and go under the EA fold....

sean lindskog
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That's fantastic news for Unity. They've really made a lot of smart moves with their engine, and their business.

Chase Beadles
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Agreed! Congratulations Unity. I hope they continue to improve their already great tools!

Jerome Beland
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Indeed, great news for a great product. Incredibly easy to use tool for newcomer as well as useful for the most advanced ones. The Unity team have a great future ahead.

Juan Manuel Serruya
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Yeah, the Unity Guys totally deserve this!