Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
March 19, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


IndieBox shuts down its 'indie game in a box' subscription service

IndieBox shuts down its 'indie game in a box' subscription service

October 2, 2017 | By Alex Wawro




The folks at Florida-based game distributor IndieBox announced today that they're shutting down the company's core business: a $20+/month subscription service that would deliver a monthly custom-designed boxed version of an indie game.

This is potentially a bummer for indie devs who had hopes of one day working with IndieBox to get their own games included in the program. Moreover, it sheds a bit of light on where the market is (or isn't) at right now for physical game box subscription services.

"The subscription model is really tough!" Indiebox's FAQ reads, in answer to the question of why the service is ending.  "Not to get 'too business-y', but there is this delicate balance between audience size, perceived product value, and cost of goods for each game we produce. Unfortunately, we weren’t able to make the model work given the amount of effort needed to produce Collector’s Editions each month and the amount of subscribers we had."

Going forward, the company says it will be "changing direction" and will be focusing on growing its business of supporting online game storefronts. The company is no longer accepting new subscribers, and it won't be shipping any more custom boxed editions of games after it gets the last shipment (for Runic's 2012 game Torchlight 2) out the door.

Current subscribers will have their accounts closed, and IndieBox is promising to take care of those with subscriptions that extend past the service's final shipment.



Related Jobs

Incredible Technologies
Incredible Technologies — Vernon Hills, Illinois, United States
[03.19.19]

3D Technical Artist
The Savannah College of Art & Design
The Savannah College of Art & Design — Atlanta, Georgia, United States
[03.19.19]

Associate Chair of Graphic Design
The Savannah College of Art & Design
The Savannah College of Art & Design — Savannah, Georgia, United States
[03.19.19]

Associate Chair of Computer Art
The Savannah College of Art & Design
The Savannah College of Art & Design — Atlanta, Georgia, United States
[03.19.19]

Associate Dean of Academic Services (Digital Media and Entertainment Arts)









Loading Comments

loader image