Last week, trade group the Entertainment Merchants Association recognized publishers and retailers that made "significant contributions" to the game industry, with Activision and GameStop among the winners.
At the inaugural Chicago-based GamePlan Summit, organizers with the non-profit EMA said Activision earned the most awards at the event, including Best Packaging, Best Marketing Campaign and Best Use of Social Networks for November 2009's Call of Duty: Modern Warfare 2. The game has sold over 20 million units since its launch.
Leading video game specialty retailer GameStop won the "Best Game Department" and "Best Retail Promotion and Marketing" awards at the summit.
EMA CEO Bo Andersen said, "Even the most compelling games need the support of great packaging, advertising, marketing, and execution at retail."
Games released during July 2009 to August 2010 were eligible for the awards, with winners voted by EMA's Game Retailing Council and EMA member retailers, vendors, publishers.
The full list of GamePlan Summit winners is below:
-Best Game Department GameStop
-Best Use of Social Networks Activision for Call of Duty: Modern Warfare 2
-Best Use of Social Media GameFly
-Best Packaging Activision for Call of Duty: Modern Warfare 2
-Best Online Execution Amazon.com
-Best Display at Retail Nintendo for Wii Sports Resort
-Best Retail Promotion and Marketing GameStop
-Best Publisher’s Marketing Campaign Activision for Call of Duty: Modern Warfare 2
-Best Retail Advertising Best Buy
-Best Representation of Titles at Retail Electronic Arts
-Video Game Revitalization at Retail Target