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Video: 30 things to avoid when pitching your game to a publisher

November 6, 2017 | By Staff

November 6, 2017 | By Staff
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More: Console/PC, Indie, Business/Marketing, Video, Vault



Pitching your game to a potential publisher is tricky business. 

At GDC 2017, experienced game dev (and PlayStation expat) Brian Upton sought to make the process a little easier by efficiently running down a list of common mistakes devs make when they meet with publishers.

Upton has heard hundreds of game pitches during his career, and in his talk he described thirty annoying or counterproductive things that you should avoid if you want to make a great impression. He also shared some insight into how publishers evaluate the games that are pitched to them, what they care about and what they don't, and what you can do to present your own game in the best possible light. 

It was a quick and very informative talk, especially if you're at all concerned about performing well at your next pitch meeting. Now, you can watch Upton's talk for free via the official GDC YouTube channel!

About the GDC Vault

In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

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