Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 29, 2016
arrowPress Releases
August 29, 2016
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Nintendo's Fils-Aime: 'Apple Can Hurt Us More Than Microsoft'
Nintendo's Fils-Aime: 'Apple Can Hurt Us More Than Microsoft'
October 25, 2010 | By Simon Parkin

October 25, 2010 | By Simon Parkin
Comments
    19 comments
More: Console/PC



Nintendo of America President Reggie Fils-Aime has said that Apple is currently his company's greatest threat, not the rival console makers.

Speaking with Forbes, Fils-Aime pointed out that, with 20 million gaming devices sold, Nintendo shifted more systems in 2009 than Sony and Microsoft combined.

However, with 14.1 million iPhones sold in the last quarter, Apple has emerged as a rival that could "absolutely hurt us more than Microsoft in the near term."

Fils-Aime said that the greatest challenge for the company today is competing for people's time and attention. “It’s all about time,” he said. “I compete with Zynga, I compete with surfing the net, I compete with the newspaper.”

Nevertheless, Nintendo has an advantage over the competition thanks to the depth of its products, he said, pointing to the fact that 14 of the 20 best-selling games for the current generation of gaming devices are from Nintendo.

He argued that, while the iPod and iPhone are great for casual games like Angry Birds that provide a welcome distraction, games on the Nintendo DS, by contrast, can consume larger amounts of time. By way of example, Fils-Aime admitted he’s spent 150 hours playing Nintendo’s Dragon Quest IX.

Earlier this summer, Fils-Amie countered claims that sales of Nintendo's Wii were slowing claiming that the system "continues to extend its advantage".



Related Jobs

VRnam
VRnam — Ho Chi Minh City, Vietnam
[08.27.16]

3D/VR Developer/Generalist
Sucker Punch Productions
Sucker Punch Productions — bellevue, Washington, United States
[08.26.16]

Camera Layout Artist
Cignition
Cignition — Palo Alto, California, United States
[08.26.16]

Gameplay Programmer
Shiny Shoe
Shiny Shoe — San Francisco, California, United States
[08.25.16]

Gameplay and Engine Programmer









Loading Comments

loader image