Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 30, 2014
arrowPress Releases
July 30, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

EA Reveals Free-To-Play Core  Battlefield
EA Reveals Free-To-Play Core Battlefield
November 5, 2010 | By Leigh Alexander

November 5, 2010 | By Leigh Alexander

Electronic Arts entered the free-to-play market with Battlefield Heroes, and it's continuing to explore that business model with the brand, with DICE and recently formed EA division Easy now developing a core-focused Battlefield PC shooter that will be free to play.

EA says the Battlefield Play4Free will feature the vehicles, sandbox environments and 32-player multiplayer that are "signature" for Battlefield, and particularly highlights its aim to offer "premium" quality in the free category. The publisher describes the title as "positioned to compete with top console titles" when it goes live in Spring 2011.

"We broke new ground in 2009 with the launch of Battlefield Heroes, a game that has six million registered players worldwide," says senior producer James Salt. "Now we are complementing that arcade shooter with a core, realistic Battlefield shooter experience that fans have been clamoring for."

Electronic Arts is continuing to aggressively explore new tactics in emergent market sectors like mobile, social, digital and free-to-play, and company's current goal is to continue to grow its revenues from these sources to represent a greater share of its whole.

Although the publisher hasn't discussed the particulars of the business model for Battlefield Play4Free, the game will monetize at least in part on microtransactions as Battlefield Heroes does -- the game will feature an in-game store for weapons and equipment players purchase with virtual currency.

The virtual currency can be earned through gameplay, but Battlefield Heroes found success by allowing players to make real money purchases as well. As the title ramped up, developer DICE's Ben Cousins -- who after the game's success became the head of the Easy free-to-play group within EA -- has said that the "vast majority" of players play for free.

Related Jobs

Nexon America, Inc.
Nexon America, Inc. — El Segundo , California, United States

Localization Coordinator
Firaxis Games
Firaxis Games — Sparks, Baltimore, Maryland, United States

Senior Visual Effects Artist
Gearbox Software
Gearbox Software — Plano, Texas, United States

Release Engineer
Turbine Inc.
Turbine Inc. — Needham, Massachusetts, United States

Software Engineer, Mobile


Daniel Boy
profile image
Is this what Crytek's Yerli was talking about: AAA production values, but free-to-play games? He for sure had inside information about this project. And could that mean that crysis 3 will be free-to-play, too? Launching on PC and the coming consoles in 2012/13, only charging for hats, maps, xp progress boosters and the single player campaign?

corentin cerutti
profile image
You can watch some gameplay footages at:

It seems to be only a simple BF2.. (+ BC2 and BF2 maps). I hope it will be a better MP game oriented than BF heroes (funny but a little bit borderline regarding to the gameplay/community/eSport,etc.)

F2P games need to find different incomes than currently (shop with items, it's very restricted etc.). They can develop their partnerships with advertisers throught competitive leagues, tournaments, advertgaming, survey, affiliation... and work like a real "advertising company".

Unfortunately, companies don't have necessarily employees to work on these missions.

Mario N
profile image
I know I'm not the only one that is ENTIRELY turned off by the idea of losing to people in a game simply because they bought more upgrades than me. Of course, even with the classic payment model, people that have played more than you will have better equipment, but that seems to frustrate my tiny testosterone-driven brain less because they have "earned" it. It may not make perfect sense, but personally I loathe the idea of a pay-for-killer-stuff game.

John Kuraica
profile image
This is interesting. I wonder if EA plans to go social with this one?

We just launched our 3D Next-Gen multiplayer game; Red Crucible on Facebook.