GameStop has announced that physical GameStop gift cards purchased at any of the brick-and-mortar retailer's 4,500 stores can now also be used to purchase virtual currency at GameStop-owned online game portal Kongregate.
Each dollar on a GameStop gift card can now be used to purchase 10 Kongregate Kreds, which can in turn be used to purchase items and power-ups in some of the portal's most popular games. Kreds purchased with GameStop gift cards before December 8 will receive a bonus of up to 30 percent, to promote the new feature.
GameStop gift cards are also available at other brick-and-mortar retailers including 7-Eleven, Walgreens, Rite-Aid and CVS.
"One of the big benefits of being part of the GameStop network is the tremendous resources they bring, which means we can move more quickly to build what our community has been asking for, Jim Greer, CEO of Kongregate, said in a statement.
GameStop purchased Kongregate
in July after establishing a Digital Business Group last year
to adapt to accelerating changes in the game market.
Last week the retailer announced their first ever digital download incentive
for customers that pre-order an upcoming map pack for Halo: Reach
Since its founding in 2007, Kongregate has grown to attract 10 million unique monthly visitors who spend more than 23 million hours each month playing games from over 8,500 revenue-sharing developers.