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EA, Valve Confirm Distribution Agreement For  Portal 2
EA, Valve Confirm Distribution Agreement For Portal 2
December 22, 2010 | By Kris Graft

December 22, 2010 | By Kris Graft
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Electronic Arts and Valve Software on Wednesday confirmed a distribution agreement for Portal 2, which will see EA's third-party publishing arm EA Partners distribute the anticipated sequel.

EA also partnered with Valve to publish 2007's The Orange Box, which included the original, highly-acclaimed Portal, along with Half-Life 2 and Team Fortress 2. EA more recently published Valve's Left 4 Dead series at retail.

Valve VP of marketing Doug Lombardi said the game will be backed by a "first-class launch campaign" leading up to its April 21 launch. He said Portal 2 is the "most innovative title in the company's history."

Valve will be handling digital distribution of Portal 2 through its Steam platfrom on PC and Mac. Like the original Portal, the game is also coming to Xbox 360 and PlayStation 3.

The original Portal had players solving puzzles within the fictional Aperture Science Labs using the "Aperture Science Handheld Portal Device" -- a gun that can create portals through which users can enter and exit.

Portal 2 has seen two delays: the first one pushed the game from 2010 to 2011, because according to Valve, "making games is hard." The most recent delay was announced in November, pushing the game back two months to April 2011. Valve called the delay "the shortest delay in Valve's proud tradition of delays."


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Comments


Ryan Christensen
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Hrm, does Valve really need EA to help publish these titles?

Kris Graft
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Compare EA's physical distribution footprint with Valve's... I'd say yeah.

John Kuempel
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[removed for redundancy (i.e. refresh fail)]

Robert Gill
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Pretty smart move. I think this will really help the game reach other people besides us, the hardcore group lol.



Either way, I'll be eagerly awaiting the game.

Tom Baird
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EA also did physical distribution for the L4D series.

Valve has steam and can own it's own digital distribution, but I think it's popularity vastly outpaces it's ability to make physical copies and get them to the right stores. Alot of people like Valve, but they are a developer not a mass scale publisher(excepting in digital with Steam).

seems like a win-win deal for everyone involved.

Bart Stewart
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Makes sense from a business perspective, I guess.



Still, from a gamer perspective I groan at this; it just means instead of having to deal with one digital distribution program that wants to control my PC, there'll be two fighting it out.

Michael Read
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It's a pretty sweet deal they have going on too. There wasn't an inkling of EA logos or legal mumbo jumbo on the L4D box sets either.


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