Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
July 6, 2015
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Microsoft: Supply Constraints Hit Xbox 360 In December
Microsoft: Supply Constraints Hit Xbox 360 In December
January 13, 2011 | By Leigh Alexander

January 13, 2011 | By Leigh Alexander
More: Console/PC

Although Microsoft has seen strong sales of its Xbox 360 in recent months, surging over the holidays on the back of Kinect's launch, the company doesn't expect to lead hardware sales when December's NPD results come out later today -- and it blames supply constraints.

Xbox Live program manager Larry "Major Nelson" Hryb said on Twitter that Microsoft "ran out of consoles" at the end of December, and that as a result those on the Xbox team "don't expect to win [December]."

Nelson warned that Xbox 360 hardware supply for January and February would be "tight as well," but that December's NPD results should bring "likely amazing [year-over-year] growth numbers for Xbox."

The console's been doing brisk business at retail. Between June and October 2010, Xbox 360 hardware sales rose 63 percent over 2009. And the company beat that rate in November alone, with sales up 68 percent year over year.

Gamasutra analyst Matt Matthews found that when comparing average weekly sales rates, November 2010 saw the Xbox 360's best pace ever with 344,000 units per week. Overall, the console sold 1.37 million units in November.

If sales remained at the same pace, the Xbox 360 would have been on track to see its first 1.7 million-unit Christmas -- when the data is released later today, we'll see how the constrained supplies will affect these projections.

Related Jobs

The Workshop
The Workshop — Marina Del Rey (Los Angeles), California, United States

Software Engineer (all levels) — Dublin, Ireland

Senior Tools Engineer
2K — Novato, California, United States

Senior Rendering Engineer: Core Technology Group
Outpost Games, Inc.
Outpost Games, Inc. — Redwood City, California, United States

Senior Animator

Loading Comments

loader image