Video: Understanding your market to make indie games sell
In this GDC 2018 talk, Infinite Monkeys Entertainment's Erik Johnson analyzes trends in the Steam marketplace and explores how his game, Life Goes On, failed to match the market.
Johnson explains market fit and how critical it is for the success of modern indie games, providing a postmortem market analysis of Life Goes On and discussing how to evaluate a game's commercial potential.
He also covers how to keep on top of market trends and what it means to know your target audience, and i's an informative talk that's definitely worth watching, so developers shouldn't miss the opportunity to do so now that it's freely available on the official GDC YouTube channel!
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