Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 19, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Riot using  League of Legends  to drive blood donations in the Netherlands

Riot using League of Legends to drive blood donations in the Netherlands

August 24, 2018 | By Chris Kerr




League of Legends developer Riot Games has joined forces with Dutch blood supply foundation Sanquin to encourage players to donate blood and help save lives. 

The developer is attempting to drive donations by offering players who sign up for their first Sanquin appointment a unique 'Blood Moon Thresh' skin for use in-game. 

It's a novel initiative, and a interesting example of how video games can be used to effect positive change in the real world. 

The campaign has already started, and will continue all the way though to the end of December -- so there's plenty of time to get involved if you're a League player based in the Netherlands.

"Anybody who has watched the EU League Championship Series can tell you that securing First Blood is one of the most important objectives on the Rift. Similarly, donating blood in real life is crucial for those in need, which is why we’ve partnered with Sanquin," commented Riot. 

"The organization is responsible for the blood supply in the Netherlands and is on a mission to combat the concerning decrease in blood donor numbers. Now, players are encouraged to go for their first blood donation with #MyFirstBlood, not to win their own game, but to help thousands of others in the battle for their lives."



Related Jobs

Paradox Tectonic
Paradox Tectonic — Berkeley, California, United States
[04.18.19]

Senior PC/Console Graphics Programmer
Embodied Inc.
Embodied Inc. — Pasadena, California, United States
[04.18.19]

Lead Quality Assurance Tester
Embodied Inc.
Embodied Inc. — Pasadena, California, United States
[04.18.19]

Junior Scripter
Insomniac Games
Insomniac Games — Burbank, California, United States
[04.18.19]

Associate Outsourcing Artist









Loading Comments

loader image