Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 23, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Games intelligence firm SuperData acquired by analytics company Nielsen

Games intelligence firm SuperData acquired by analytics company Nielsen

September 5, 2018 | By Emma Kidwell




Nielsen Holdings announced in a press release today its acquisition of games market intelligence firm SuperData Research, known for collecting and interpreting data from customers.

As part of the acquisition (the details were not disclosed), SuperData will help strengthen Nielsen’s games and eSports research sectors, which offer publishers, developers, console manufacturers, media platforms, eSports brands, and industry stakeholders data from customer research. 

While SuperData and Nielsen share numbers publicly, it's worth noting that research pulled from either company should be taken with a grain of salt.

It's not entirely clear how they interpret and collect data and the language surrounding their methodology seems vague. 



Related Jobs

Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan
[04.22.19]

Experienced Game Developer
XSEED Games
XSEED Games — Torrance, California, United States
[04.22.19]

Community Coordinator
Giant Enemy Crab
Giant Enemy Crab — Seattle, Washington, United States
[04.22.19]

Gameplay Engineer
Chatham University
Chatham University — Pittsburgh, Pennsylvania, United States
[04.22.19]

Assistant Professor - Immersive Media









Loading Comments

loader image