Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 22, 2014
arrowPress Releases
October 22, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


GDC 2011: 600,000 Sign Up For  Battlefield Play4Free  Beta
GDC 2011: 600,000 Sign Up For Battlefield Play4Free Beta
March 3, 2011 | By Eric Caoili

March 3, 2011 | By Eric Caoili
Comments
    Post A Comment
More: Social/Online, GDC



Electronic Arts' Swedish subsidiary Easy Studios revealed that some 600,000 gamers have already signed up for the closed beta of Battlefield Play4Free since it announced the testing phase last November.

Developed by the same team that worked on Battlefield Heroes, a more cartoonish but also free-to-play entry for the shooter franchise, Battlefield Play4Free features 32-player online battles, sandbox gameplay, 16 vehicles that players can control, and a more gritty tone in a modern war setting.

EA has a staggered launch planned for Battlefield Play4Free's open beta that will first welcome Battlefield: Bad Company 1/2 and Battlefield 1943 players on March 31, then will add followers of the game's Twitter and Faceook followers starting April 4. The game is expected to fully launch early this year.

Easy Studios' general manager Ben Cousens revealed in a Game Developers Conference session last night that his team created Battlefield Play4Free with 10 to 15 percent of the budget spent on upcoming Windows/Xbox 360/PS3 game Battlefield 3, and that it's already making that money back through microtransactions.

The open beta launch follows just a few days after Electronic Arts announced a partnership with browser-based game developer and portal operator Bigpoint to distribute Play4Free titles internationally, starting with Lord of Ultima. Neither have announced Battlefield Play4Free as a game included in that agreement.


Related Jobs

Nuclear Division
Nuclear Division — Sherman Oaks, California, United States
[10.22.14]

Director of Product Management
Nuclear Division
Nuclear Division — Sherman Oaks, California, United States
[10.22.14]

Art Director
Zynga
Zynga — Chicago, Illinois, United States
[10.21.14]

Senior Software Engineer (Front End)
DoubleDown Interactive
DoubleDown Interactive — Seattle, Washington, United States
[10.21.14]

Game Designer










Comments



none
 
Comment: