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Ubisoft Won't Release  We Dare  In UK
Ubisoft Won't Release We Dare In UK
March 9, 2011 | By Leigh Alexander

March 9, 2011 | By Leigh Alexander
More: Console/PC

Everyone's been buzzing since Ubisoft unveiled We Dare -- aimed to be a "sexy" Wii and PlayStation 3 game where players act out flirtatious minigames using the Wii's remote or Move controls. But apparently some think the game contains too much stripping and spanking for the UK audience -- it won't be released there.

The game received a 12+ rating from PEGI, and apparently a deal of public outcry as well: "Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom," a company spokesperson told The Daily Telegraph.

We Dare isn't explicit -- mainly it asks players to demonstrate playful flirtation -- but the slightly risque trailer raised numerous eyebrows. According to the Telegraph report, UK politicians found it "racy" and called for it to be kept off shelves for its sexual content.

Ubisoft has also announced that it doesn't plan to release the game in the U.S. -- the publisher went so far as to block the official version of the much-discussed trailer for U.S. audiences. Thus, We Dare is now aimed for continental Europe only.

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Christian Nutt
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While the trailer for the game was grotesque in a "marketing meets sex" sort of way, the idea that it can't be released in English-speaking countries due to Puritanism or "games are for kids!" issues is even more depressing really.

Kyle Orland
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Agreed... I don't see how this is unacceptable for release while super-violent games are just fine. The 12+ PEGI rating was a little off to me, though I guess teenagers have played Spin the Bottle for decades, and the actual gameplay here isn't really that much worse...

Bruno Dion
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That's the thing. If PEGI (and probably ESRB) says it's really not that bad in game (the marketing seems more sexy than the actual game), it's just some crazy interpretations and overreactions that dictate where games get to be released. I don't really blame Ubisoft wanting to avoid having to deal with angry parents who think the game is "too sexy" for their pure little children (they are not).

I guess US and UK are just too square for some "dirty" french product.

Actually, is it coming to Canada?

Cody Scott
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I think the better way to resolve this was for PEGI to give it a more mature rating, i cant really imagine 12 and 13 year olds acting out the trailer is something most parents would want.

Jason Lee
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Dear Ubisoft,

About this 12+ rating from PEGI. Last time I checked, this title was not being tagged with an AO ESRB mark. Why all the shenanigans? Lookout! The redcoats are coming! The redcoats are coming! Opps, I guess they won't be...

Ubisoft, "We Dare" you to tell us that as an American Society, we haven't changed much culturally and/or religiously since the days of the American Revolution. So be it. I guess we haven't. Move over 12+/M/AO titles. I mean, if there is so much as a suggestive smidgen of sexual content in your game, then it will get banned. Oh yeah, but games like GTA and Postal are OK.

Watch out, next in line for the ban train will be Australia and Germany. Please...

Chris OKeefe
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This is probably as much a case of Ubisoft watching out for its reputation as anything. They don't want to be the focus of controversy. The US is a big market for them and there's so many reactive people these days who would 'boycott Ubisoft' because their We Dare game promotes promiscuity and sexual contact between underaged people.

You know it's true.

It's easy enough to say that 'America is mature enough to handle this' but to be honest? That's not what I've been seeing lately.

It sucks that Ubisoft doesn't have the grit to 'dare' to release this game in a market with a history of lashing out at games that include sexual suggestion(or could be interpreted that way), but I can't really blame them for opting out.

Paul Taylor
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I live down-under in Australia, and 'We Dare' has been issues a PG rating. Deciphered, it gives no restrictions, and only reccomends Parental Supervision. So whilst it was 12+ in the UK, it's effectively 0+ in Australia. The media is a bit slow down here, so I expect once it is released, the parental groups will notice, and we will see something similar to that of the UK response. Time will tell......

Joe McGinn
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"No sex please, we're British..." ;-)

Yannick Boucher
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I can't talk too much (although I am strictly speaking for myself here) but I have to say that unfortunately this is not surprising. There was a lot of internal debate even during development. I didn't expect the US market to be able to take it, but I would have thought at least the UK could be slightly above that. A bit disappointing. It seems some things really don't change indeed.

Aaron Tabak
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It doesn't seem like Ubi would have had much of a problem if they had gone with a different ad campaign. I mean, it's obvious that that ad was much, much more risque than anything in the game itself.

Yannick Boucher
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All I can say is that the game itself and the trailer are two very different things. And the big issue is that it is all threading on a potentially brand new market segment that has never really been tried before, and that is difficult to balance.

Carl Chavez
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One easy solution would be for the spanking to cause explosions and gory death, and for the kissing to transmit a zombie virus, after which the game would transform into a horror first-person shooter. Then it would be fine.

Megan Swaine
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Its "banned" nature will inevitably make it a must-have for nerds, and make it virtually unknown to the audience it was probably intended for. Which sucks, because it looks like it's just a saucy party game, really.