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 Angry Birds  Sees 100 Million Downloads
Angry Birds Sees 100 Million Downloads
March 14, 2011 | By Leigh Alexander

March 14, 2011 | By Leigh Alexander

"Everyone" is playing Angry Birds, says Rovio marketing exec Peter Vesterbacka -- the title has seen 100 million total downloads to date, a doubling over the 50 million at which it stood just three months ago.

Vesterbacka revealed the latest figures at the South by Southwest conference in Austin, as reported by business site Mobile Entertainment. Angry Birds now has 40 million monthly active users, who spend 200 million minutes a day on the game, he said.

During the talk, Vesterbacka also opined that tablets are "killing" consoles, although Rovio is aiming for as many platforms as make sense for Angry Birds, having released the game on PlayStation 3 and intending to release it on other consoles. A Facebook edition is slated to launch in May.

Rovio also lately received $42 million in funding towards its expansion. It'll increase its efforts in merchandising and media production partnerships, as with the recently-announced cross-promotional deal with the bird-centric animated film Rio as well as an Angry Birds animated series.

Sales of Angry Birds plush toys have surpassed 2 million in sales, Rovio said, and 40 percent of new iOS customers have purchased the Mighty Eagle DLC for the game.

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Jeffrey Crenshaw
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Man, they are unstoppable!

Tim Carter
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It's like Pac Man, or the Hula Hoop.

Lisa Brown
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You know, for kids!

Tim Carter
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I knew someone was gonna say that.

Jamie Mann
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I bought Angry Birds on iOS (mostly to see what the fuss was about), played it for five minutes while waiting for a train and then turned it off. Since then, it's been booted up exactly once, for my friend's daughter. Who played it for ten minutes and then voluntarily handed the iPod Touch back.

So... they got a sale out of me, but they're not going to see any additional Angry Birds revenue from my wallet!

Beyond that, I think it's a bit premature for Rovio to be proclaiming the death of the console. They've had one hit. They have one IP.

The gaming world is filled with faded cutesy superstars: Lemmings, Creatures, Worms, Bub and Bob etc. They had their time - and more than a few profitable sequels - and then they sank into the background, making the odd cameo appearance for old times sake.

Produce a sequel to Angry Birds which sells just as well. Produce a new IP which does just as well. Prove Angry Birds isn't a fad, and that you're not a one-hit wonder. Then we'll talk about the death of the traditional gaming market.

(in truth, whatever they publish next is likely to sell well, as people are liable to grab it sight-unseen based on the fact it's from the people who made Angry Birds. After that, things may get a bit tricker, unless Rovio can prove the lightning can be bottled twice...)

Vin St John
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Second point is a good one. They're definitely riding the high of success right now, saying the popular thing instead of actually saying something with substance. Hell, the sentence in the article points out their own hypocrisy, since they deemed it worth it to put the game on consoles.

Not really sure what your first point was, unless it was just to sleight Rovio. Angry Birds is a great game, even if it's not wholly original, it is very well executed. Your opinion of it which I would infer is highly negative, is definitely an outlier. Normally I wouldn't consider the fact that 'millions of people like it' as evidence to support quality, but in this case, I have to say... I'm siding with the masses. My brother and I once played the game on the same iPad, taking turns, and found ourselves claiming "One more turn!" when it was time to pass the device - that's behavior from our Super Mario Bros. days as kids, and that says something very positive to me about the game.