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THQ:  Homefront  Reaches 1M Sales, 2.4M Shipped
THQ: Homefront Reaches 1M Sales, 2.4M Shipped
March 24, 2011 | By Kyle Orland




THQ's alternate history shooter Homefront has sold through to consumers an estimated 1 million copies across North America, Europe and Asia, the publisher announced today, with a total of 2.4 million units shipped to stores so far.

Worse-than-expected reviews for the title helped send THQ's stock tumbling 25 percent the day of its North American release nine days ago. The stock's price has been relatively flat since that decline.

But THQ previously announced first day sales of 375,000 units for the title in North America. Homefront attracted over 200,000 pre-orders before its release, THQ said, making it the most pre-ordered game in the company's history.

In the UK, Homefront premiered as the top-selling title for the week after a March 18 launch across Europe.

Last week, Cowen and Company analyst Doug Creutz predicted Homefront would still attract lifetime sales of 2 million units despite the reviews. Lazard Capital analyst Colin Sebastian had previously predicted the title would ship only 1.5 million units in March.

"We are very pleased with strong worldwide shipments and sell-through for Homefront, and we continue to fulfill new retail orders for the game across the globe," THQ president and CEO Brian Farrell said in a statement. "Homefront is clearly resonating with gamers and we are certainly pleased with our initial sales results."

[UPDATE: EEDAR analyst Jesse Divinich said he thinks Homefront is now on track to sell 3 million units over its lifetime and believes investors have been too quick to punish THQ for early reviews.

"As an industry—and this is specifically targeted towards analysts and investors — it is easy to become too reliant on a single metric, which may erroneously drive forecasts and/or investment decisions," he said.

"In the case of Homefront, it is clear that the investment community did not take into account all the factors including the strong preorders and pre-release awareness that existed among consumers for the title. ... The reality is that numerous factors exist that can impact the overall sales performance for a title," he continued.


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Comments


Cleveland Bledsoe Jr
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I thought this game was great and on par with other shooters out there, especially since this one actually hits "home." I think the issues shipped with the game pushed it's ratings down as another unpolished FPS. I think this will sell well and I'm impressed with this title, looking forward to the next Homefront title :)

Patrick Dunlap
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Metacritic should never be tied to stock, at the end of the day it is a solid game with issues that are no where near as bad as the MoH reboot. I wish THQ and Homefront's dev team, good luck on year end, and continue supporting the game.

Joe kennedy
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Unfortunately THQ has spent a fortune in advertising this product.

They'll have to sell a lot more than that to break even on revenues.



Regardless I do wish the dev team luck on their new endeavors.

Alan Rimkeit
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My bet is that THO are building name brand recognition for Homefront while they are counting on more sales profits from the sequel. It is a gamble but it is one that I imagine will pay off later on.

Anthony Charles
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I credit John Milius, or Apocalypse Now. I bet if you look at average age of purchaser it'd be higher than for games like CoD. Adults want better story in their games, and Homefront promised that. Apparently it didn't deliver, but this game's success is very important to the industry. Similar things can be said about Heavy Rain. Argument falls apart a bit because of Enslaved's poor performance, but that game didn't receive sufficient marketing.

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Mark Raymond
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The game isn't very good, so it's a testament to the amount of money they spent on marketing that it's managed to sell as well as it has. As a setup for what THQ are planning to be one of their biggest IPs, I care less about it now than I did before release.


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