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Analysts: PS3 Passes Xbox 360 Worldwide, Nintendo Successor Within A Year?
Analysts: PS3 Passes Xbox 360 Worldwide, Nintendo Successor Within A Year?
March 31, 2011 | By Leigh Alexander

Although the Xbox 360 leads the PlayStation 3 in the U.S., the global picture shows Microsoft's console has lost ground to Sony's as of the end of 2010, says a new report from data firm Strategy Analytics.

According to the company's data, the Nintendo Wii continues to enjoy the world's largest install base with 75.5 million active units worldwide, but the active install base of PS3s reached 43.4 million at the close of 2010 versus Xbox 360's 42.9.

Strategy Analytics says that Xbox 360's relative weakness in Europe and Asia "acts as a drag on its global performance," even factoring in the boost the console saw from the launch of the Kinect motion-sensing peripheral.

Just today, GameStop cited data from IDG that showed that while the Xbox 360 still led the PS3 in the U.S. by 10 million units, Sony's console retailed a slightly bigger share of the European audience, with 14.7 million units to the Xbox 360's 13.7 million units.

"While the Kinect peripheral has given a boost to Microsoft’s Xbox 360 strategy, the console’s performance outside of the U.S. continues to disappoint,” says Strategy Analytics' Digital Consumer Practice analyst Jia Wu, who authored the report.

"Global demand for Sony’s PS3 has exceeded that of the Xbox 360 in each of the past two years, and we expect that to continue over the coming years," Wu adds, recommending Microsoft "continue[s] to innovate around its motion sensor technology, which will become increasingly relevant in the smart home era."

The report predicts that Xbox 360 will grow its global sales by 13.7 million by the end of this year, while PS3 will also expand to 15.7 million units. The Wii, conversely, is expected to continue declining (a contraction on which Gamasutra analyst Matt Matthews says the Xbox 360 can capitalize).

Strategy Analytics says Wii's sales will fall by just over 10 million units over the year, leaving it in third place in hardware rankings -- and making it an opportune time for Nintendo to "launch a Wii successor within the next 12 months."

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Kamruz Moslemi
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So does active mean that they not are counting all those millions of red lighted 360's?

I am sure that number is quite significant, so whenever I see sales numbers for that system I think, and how many of those are still functioning?

Maurício Gomes
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I wonder the same.

I never saw someone writing that they bought more than 3 PS3 unless they were researchers...

But I saw many people saying: "Oh, my 360 bricked again, tomorrow I will go to store to buy my sixth one."

Lyon Medina
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That's assuming that those unlucky people actually got another one. One thing you cannot do is assume in the gaming business. Assuming gets you into trouble, one for reference sake is look at Fox News, All they do is assume about the gaming culture, and look where it get's them.

I have Five 360's and two broke by red light (RROD), but I sent both in to Microsoft and they were sent back and fixed for free, and of no charge to me. That couldn't count as another sale no matter how you spin it so I really don't know how your using that as a reason for their sales.

And for details sake all five of mine still work.

2- Fiirst generation- Loud as hell but still work ok

1- Mid generation- Quieter model but very clunky feeling for some reason

2- New generation models -Best things since my gamecube. Yeah I went there.

Amir Sharar
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That is still a relevant question, considering how long MS took to address the issue (both of my 360s are older models, for example). I've bought 3 in total while getting one replaced for free under extended warranty meaning that I've went through 4; there are people out there who have went through twice that.

With that in consideration I look at the sale of 3rd party games across both platforms, trying to look at diverse titles from difference genres and features (single player vs. strong online titles) and it is still apparent that there are a lot of people out there with working 360s. Still hard to get a solid number, but it's quite clear that the 360 has a distinct lead in North America.

This holistic approach might give market researchers a better idea of what platform is right for their product.

Secondly, each regional market is unique in their tastes to the point where researchers should probably look at each market individually rather than on a worldwide basis. If I'm making an FPS game, I'd probably be interested in the 9 million console lead that the 360 has in NA + Europe. At the same time, as both platforms show continued growth it makes little sense to choose one over the other if it were a 3rd party published retail title...meaning that the only numbers that really matter are the ones demonstrating continued growth.

William Dettrey
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Just because people went out and bought more 360s because of it failing speaks for the product and the software that is on it. They could have went out and bought something else, I'm sure a ton did. But there's a lot that didn't (or did both). So even in it's failures it still had a strong connections between the user and product/service(s).

I own two 360s. My launch one died twice and each time I got it back refurbished or fixed. My second one I bought to play in the other room while the wife watched her shows. When the 360s were dying the PS3 just didn't have the content, service or price point to capitalize on a large scale. And in the end there's a ton of people that don't like the dual shock controller design. My end point is that the numbers ARE the numbers and just leave it at that.

[User Banned]
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This user violated Gamasutra’s Comment Guidelines and has been banned.

Mike Siciliano
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Ah, Strategy Analytics. I remember them well.

Anyone remember this gem delivered on the eve of the Wii and PS3's launch?

"That's the determination of research firm Strategy Analytics, whose Connected Home Devices service predicts Sony's 121.8 million PS3s will dwarf Microsoft's 59.7 million Xbox 360s in this console generation. The company sees the Nintendo Wii as almost a non-factor with only 23.3 million units sold through 2012."


Victor Reynolds
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LOL nice.

Geoffrey Mackey
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I've always wondered what the point of these exercises were. They are never right, and are never seem to loose credibility. I know they create complicated models, but it's not much different from the NCAA tournament in the end. The chick who knows nothing about sports in the office means the whole thing...

Leon T
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Ah yes I remember it well.

Jeffrey Crenshaw
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Wow, fantastic

Camilo R
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Their "analysis" is wrong according to Sony and Microsoft's quarterly reports. With Kinect spurring 360 demand, I don't see how the 2011 might have changed things around.

Mark dogg
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Intresting. I know a guy with who had 10 different 360. Someone need to tell how many 360 had RROD and how many 2005 and early model are in existence ?

Joe Chavoya
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I have went through three xbox 360's and finally it broke again and took one of my games with it with the ring of death, then I took it outside and smashed it and threw it away...., then walked back to my room and told my girlfriend "babe never again! were free" then i bought a ps3 that same day and never looked back ps3 is better so far :) example: you still see ps1's working