Electronic Arts continued the microtransaction fueled free-to-play direction for the Battlefield series today with the open beta release of PC title Battlefield Play4Free.
A more realistic take than 2009's Battlefield: Heroes, Play4Free similarly lets players participate in basic 32-player shootouts without laying down any money. Dedicated players can use real money to purchase additional Battlefunds -- the same in-game currency used in Heroes -- to purchase upgrades to characters and equipment.
Cousins also outlined how Heroes' introduction of paid weapons that provided players a small but distinct advantage caused the game's average per-user revenue to shoot up, despite vocal complaints from some players.
"There seemed to be a disconnect between what they were saying -- 'I will leave and never spend a penny' -- and what they were doing -- sticking around and spending a lot of money," Cousins said of the change.