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PopCap's 4th & Battery Game  Unpleasant Horse  Rejected By Apple On First Pass
PopCap's 4th & Battery Game Unpleasant Horse Rejected By Apple On First Pass
April 8, 2011 | By Danny Cowan

April 8, 2011 | By Danny Cowan
More: Smartphone/Tablet, Business/Marketing

PopCap's recently-established experimental games label 4th & Battery is off to a somewhat rocky start, as the company's first game, Unpleasant Horse, was rejected by Apple for App Store publication due to "mature content."

4th & Battery announced the rejection in a series of Twitter updates on Thursday. Though the posts have since been removed and replaced with a message assuring the company's commitment to Apple, the original tweets were archived by Joystiq.

"We thought horses dying in meat grinders was wholesome family entertainment!" the announcement reads.

4th & Battery has since resubmitted its free debut app to Apple with all content intact, but with a higher age classification rating.

Unpleasant Horse is a far cry from PopCap standards such as Bejeweled and Zuma. In the game, players take control of a "strikingly unpleasant" winged horse that destroys small birds and lands on "more pleasant horses" from above, knocking the nice ponies "earthward into a perpetual meat grinder for extra points."

The new 4th & Battery label plans to release several smaller-scale, arcade-style titles per year for platforms including PC, Facebook and iPhone. Some of the games from 4th & Battery, including Unpleasant Horse, will be aimed at mature audiences, PopCap said.

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Leonardo Ferreira
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You say a PopCap game was rejected from the Apple Store??? Because it has mature content???

Words cannot describe the amount of awesome this is.

Jerry Pritchard
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Marketing ploy to drive sales on release day.

Kris Graft
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Hi Jerry. The game is actually free.

Jerome Russ
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True, but I wouldn't have thought of downloading it... until I saw this article.

Joe Cooper
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And now they've got your non money!

jayvee inamac
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</awesome thread

Jason Lee
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Please... Someone needs to "Pop-a-Cap" in Apples butt for this absurdity.

Robert Gill
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I want this game now. PopCap makes a "mature" game?

I need to play this simply to say that I have ^_^

Tim Carter
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Someone's sorry excuse for "game design".

It's like a filmmaker deciding to make porn. Don't kid yourself that you're a filmmaker.

Cody Scott
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Apple says they want to get into the game market..... and then they do silly things like this that says the exact opposite.