Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 16, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Survey: Gaming Top Activity On Tablets For U.S. Users

Survey: Gaming Top Activity On Tablets For U.S. Users

April 11, 2011 | By Kris Graft

Gaming is the most popular activity on tablets, according to a new U.S. survey from Google's mobile advertising division AdMob [PDF].

The survey polled 1,400 respondents in March this year, and found that 84 percent of those polled said they played games on their tablets.

That topped other popular tablet activities, including "search for information" (78 percent), emailing (74 percent) and reading the news (61 percent).

Apple kicked off a tablet computing craze when it launched the sleek iPad in April last year. iPad 2 launched in March this year and sold 1 million units in its launch weekend in the U.S.

Just prior to the iPad 2's launch, Apple said sales of the iPad were over 15 million units worldwide. Google's new Android OS, dubbed Honeycomb, is intended to be more tablet-friendly.

AdMob's survey also found that 43 percent of respondents spend more time with their tablets than they do with their desktop or laptop. Thirty-four percent of respondents said they use their tablets more than they watch TV.

Seventy-seven percent said their usage of their desktops and laptops decreased after they started using their tablets. At the same time, only 28 percent said they use their tablet as their "primary computer."

The poll also said 68 percent of those surveyed said they spend at least one hour a day using their tablets, and 82 percent primarily used their tablets at home. Sixty-two percent said they used their tablets during nighttime, as opposed to 38 percent who use them during the day.

A December survey conducted by research firm Interpret found that gaming was second only to web surfing among U.S. respondents.

Related Jobs

Monomi Park
Monomi Park — San Mateo, California, United States

Senior Game Designer
Curriculum Associates
Curriculum Associates — San Francisco, California, United States

Senior Software Engineer - Learning Games (Unity)
Boston Dynamics
Boston Dynamics — Waltham, Massachusetts, United States

Software Engineer
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Effects (VFX) Artist

Loading Comments

loader image