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WSJ: Activision To Launch 'Call Of Duty Elite' Subscription With Modern Warfare 3
by Staff [Console/PC, Business]
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May 30, 2011
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Activision is planning Call Of Duty Elite, a subscription-based service for console gamers to launch alongside Call Of Duty: Modern Warfare 3 this November, according to a report from the Wall Street Journal.
The WSJ report notes that Activision "plans to charge a monthly subscription fee for the service, which will provide extra content that isn't offered on game discs sold in stores, including downloadable map packs that give players new Call of Duty levels to play."
According to the available information, the monthly cost will be less than other online subscription services such as Netflix, which charges $7.99, and "portions of the service will be free".
The service will be billed separately to existing hardware company-charged subscriptions such as the multiplayer enabling Xbox Live Gold, or the more content-specific PlayStation Plus service.
The article also cites Jamie Berger, Activision's vice president of digital for Call of Duty, as saying the company has "seven million daily players of the game who spend, on average, about seven full days a year playing the game against others online."
Gamasutra was also briefed on Activision's plans for Call Of Duty Elite. A larger article on the service, which is announced just ahead of next week's key E3 trade show in Los Angeles, is now available.
[UPDATE: Ahead of full stories that will debut at 6am PT on Tuesday, Activision community manager Robert Bowling noted on Twitter that aspects of Call Of Duty Elite are "free, for all players, some paid aspects TBD. Absolutely NO fee to play #MW3 multiplayer."]
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DLC already splits the community, this will split it more, may even cause many players not to buy the hardcopy to begin with. Game Fly is going to love it, as more players will just rent the game and return it after playing the singleplayer portion.
All in the same year they are going up against Battlefield 3 for players. Good Luck.
Anyone have season for the popcorn?
I won't say that every company has been sleazy about it. There's plenty of good value for DLC and subscriptions out there. But the whole thing is becoming a bit overdone, to the point where I find myself wondering if finished content isn't regularly sliced out of games in order to be sold as early DLC packs in the first month after release. THAT I think is sleazy.
Also asking for a subscription for content updates which could just as easily be handled as DLC strikes me as very sleazy. So these people get access to special maps as long as they pay monthly? Under a DLC arrangement the person would pay once and have unlimited access to those maps. I'm not sure why customers would be happy about this arrangement.
http://www.mainlyaboutgames.co.uk/2011/05/on-call-of-dutys-elite-package/
;-)