Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 20, 2014
arrowPress Releases
April 20, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM TechWeb sites:


Study: Average U.S. Gamer Is 37 Years Old
Study: Average U.S. Gamer Is 37 Years Old
June 7, 2011 | By Mike Rose

June 7, 2011 | By Mike Rose
Comments
    5 comments
More: Console/PC, Business/Marketing



A new study by the Entertainment Software Association has found that 72 percent of American households play video games, while 82 percent of gamers are adults.

Titled '2011 Essential Facts About the Computer and Video Game Industry', the research study sourced nearly 1,200 nationally representative households, and found that the average American gamer is 37 years old.

It was also noted that 42 percent of gamers are female, while women over the age of 18 make up more than one-third of all gamers in the U.S.

Elsewhere, it's revealed that the average game purchaser is 41 years old, and that 55 percent of gamers regularly play games on their smartphones or handheld devices.

The study also looked at parents, and found that 45 percent of parents play video games with their children, while 90 percent monitor the content of the games that their children play.

Of those parents surveyed, 57 percent said they believe games encourage families to spend more time together, while 68 percent said they felt that video games provided a source of education.


Related Jobs

Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States
[04.19.14]

Associate Art Director - Treyarch
Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States
[04.19.14]

Associate Animator (temporary) - Treyarch
Activision Publishing
Activision Publishing — Vancouver, British Columbia, Canada
[04.19.14]

Principal Graphics Programmer
Activision Publishing
Activision Publishing — Santa Monica, California, United States
[04.19.14]

Executive Producer-Skylanders










Comments


Jason Pineo
profile image
Thanks for calling the report to our attention Mike. For full details, download the PDF here: http://www.theesa.com/facts/pdfs/ESA_EF_2011.pdf

Christopher Enderle
profile image
God damn we're getting old. Isn't this bad news? Why aren't kids playing video games anymore? If developers don't start targeting children more, what'll happen to industry?

Cody Scott
profile image
well when they turn 17 in the US they can start playing our games too.....Ive never heard of a casio going out of business because children arent playing...

David Paris
profile image
More PC games for us old farts please!



I am sure you are correct that the average console player's age is much younger. However, there's still a great big audience with disposable income available if you target platforms that are comfortable for older gamers. I think there has been such a big push to sell more overpriced console hardware the last ten years or so, that publishers have been forgetting this.

Matt Cratty
profile image
If you play minesweeper twice a year, you're a gamer in today's market.


none
 
Comment: