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Analyst: Mass Effect 3 'Most Promising' Retail Game Of E3
by Frank Cifaldi [Console/PC, E3, Business]
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June 20, 2011
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Video game research firm EEDAR has named EA and BioWare's upcoming Mass Effect 3 as the "most promising" retail game shown at this month's E3 expo, citing purchase intent and online media consumption.
EEDAR's research involved analyzing page views, purchase intent and video views through its media partners, IGN and GameTrailers, to rank which of the games shown at E3 had the highest sales potential at retail.
"EEDAR has had strong demand from its retail partners to create an objectively quantifiable method to measure the commercial potential of games showcased at E3 2011," said EEDAR's Jesse Divnich, saying that its new report "highlights the collective activity of over 20 million consumers during the week of E3."
According to EEDAR, Mass Effect 3 had the highest number of recorded page views among all tracked games. The firm says that its data indicates the game could sell in excess of 20 percent more copies than its predecessor.
"We are excited to see that there was such a high level of interest in Mass Effect 3 during E3, especially when you consider how many amazing games were on display at this year's show," said BioWare VP of marketing Patrick Buechner.
The top 20 most promising retail releases showcased at E3 2011, according to EEDAR, are as follows:
1. Mass Effect 3 (Electronic Arts)
2. Battlefield 3 (Electronic Arts)
3. The Elder Scrolls V: Skyrim (Bethesda)
4. Call of Duty: Modern Warfare 3 (Activision Blizzard)
5. Assassin's Creed Revelations (Ubisoft)
6. Uncharted 3: Drake's Deception (Sony Computer Entertainment)
7. Batman: Arkham City (Warner Bros. Interactive)
8. The Legend of Zelda: Skyward Sword (Nintendo)
9. Halo 4 (Microsoft)
10. Infamous 2 (Sony Computer Entertainment)
11. Duke Nukem Forever (Take-Two)
12. Star Wars: The Old Republic (Electronic Arts)
13. Tomb Raider (Square Enix)
14. Gears of War 3 (Microsoft)
15. Rage (Bethesda)
16. BioShock Infinite (Take-Two)
17. Super Mario 3D (Nintendo)
18. Resistance 3 (Sony Computer Entertainment)
19. Halo: Combat Evolved Anniversary (Microsoft)
20. Street Fighter X Tekken (Capcom)
Note that EEDAR's research methodology weighs all three factors (page views, video views and purchase intent) with its own internal metrics. While Mass Effect 3 had the most page views, it was actually Modern Warfare 3 that topped the list in both purchase intent and video views, despite its placement at number four.
EEDAR's report also named Nintendo the most-watched publisher of the show, saying that the announcement of its new Wii U made it stand out above all other publishers.
"While investor reception was slightly negative, EEDAR believes the initial sentiment from the finance community was premature and unwarranted," said EEDAR. "EEDAR believes that as Nintendo continues to release additional information regarding the Wii U, investor sentiment should reverse."
The most-watched platform of the show, says EEDAR, was Microsoft's Xbox 360, which came out on top in both purchase intent and page views. The firm cited its continued perception as "the quintessential core gaming platform" of this generation, as well as the long-anticipated announcement of Halo 4, as contributing to its placement.
For further analysis, the full report is available here [note: PDF format].
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Something is rotten in the state of gaming.
How are 'space-guns and space-orcs and space-ninjas' exclusive for Mass Effect? Is Starcraft simply not the same idea--Warcraft in space? Aren't Vulcan's space-elves in Star Trek?
Mass Effect borrows ideas from popular sci-fi. Nothing is completely original these days.
Mass Effect is a completely different beast from Baldur's Gate--heck, some people might like it better if it were. It's a fairly typical blockbuster AAA game with Hollywood type properties and popcorn like thrills. Baldur's Gate is a not so glitzy but solid role playing game by comparison--I'm surprised it did so well.
Something is rotten in the state of gaming. But it isn't Mass Effect.
Mass Effect sells about 2 million each time. In fact, ME 2 was outsold by ME 1. Granted, this one is on the PS3 as well, but still...over MW 3? Battlefield? Halo 4?
What a joke.
"Note that EEDAR's research methodology weighs all three factors (page views, video views and purchase intent) with its own internal metrics. While Mass Effect 3 had the most page views, it was actually ***Modern Warfare 3 that topped the list in both purchase intent and video views, despite its placement at number four."
Anyway, this list seems pretty silly, I don't think anyone in their right mind could think ME3 would outsell MW3. Video views represents the core within the core, most of the people buying MW3 aren't on the internet hunting down E3 stories.
What I meant was it shows how sequels absolutely dominate.
Also, note that I have nothing against sequels. I think it's good companies are able to grow their brands like this, so along as they innovate within them.
I see several that i'd expect will out sell ME3 by 2X-3X or more.
ME2 was destroyed by the planet scanning.
It was a AAA title with a touch of Epic Fail. Will they come up with yet a worse way to mine for resources in ME3? like a 2600ET mining game maybe? How could that get into the game?
Plus IMO the ME series seemed more intresting before Fallout3 came out and smoked it on most every level.
Even keeping within the genre Skyrim will out sell ME3 by far.
Thats my 2cents
This is a list of games with the "highest sales potential at retail".
and the second important part is:
1. Mass Effect 3 (Electronic Arts)
Feel free to defend the list if you want to, but it is clear that Mass Effect does not have the highest retail sales potential. Without accuracy, it is a fairly pointless list.
Planet-scanning 'destroyed' Mass Effect 2! Mass Effect isn't innovative! It's Baldur's Gate in 3D! I can't keep up with this hyperbole.
This is going to be a terrific game. A terrific game that will sell. It won't sell like Battlefield 3 (no matter how much its developers insist they're aiming for that level of exposure) but then, none of the best of them do.
I'm just surprised the some games didn't make the list, namely Ghost Recon: Future Soldier, considering the exposure it had at MS's showing.