Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
September 16, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Zynga 'PrivacyVille' Tutorial Rewards Users For Learning Data Storage Policy
Zynga 'PrivacyVille' Tutorial Rewards Users For Learning Data Storage Policy
July 7, 2011 | By Kyle Orland

July 7, 2011 | By Kyle Orland
Comments
    1 comments
More: Social/Online, Business/Marketing



Leading social game publisher Zynga has launched PrivacyVille, a new, somewhat-interactive tutorial designed to reward players for learning about the company's privacy policy.

The newly redesigned section of Zynga's site dresses up the usual wall-of-text corporate privacy policy with a scene that wouldn't look out of place in Zynga's popular CityVille.

Users can click the various buildings and structures in this scene to read quick summaries detailing various elements of Zynga's data storage and sharing policies, earning advancement on a progress bar as they do.

After reading through the entire summary, users have to answer five insultingly simple multiple choice questions about the policy to earn 200 zPoints, which can be redeemed in Zynga's RewardVille hub for exclusive virtual items.

"We know there is an interest in making privacy policies more approachable," Zynga general counsel Reggie Davis told TechCrunch. "We wanted to take a page from our game DNA to create a privacy tutorial thatís accessible, social and fun."

Data protection policies have gained added salience for gaming companies in recent months after a wave of computer attacks exposed personal information players submitted to companies from Sony to Sega.

In its recent IPO filing, Zynga noted that it was subject to a number of governmental and other legal obligations regarding the storing of players' personal data, and that any "actual or perceived failure to comply with such obligations could harm our business."


Related Jobs

Amazon
Amazon — Irvine, California, United States
[09.16.14]

Software Development Manager
Amazon
Amazon — Irvine, California, United States
[09.16.14]

Sr. Product Manager, Game Technology
Amazon
Amazon — Seattle, Washington, United States
[09.16.14]

Senior Marketing Manager, Game Services
Cortina Productions
Cortina Productions — McLean, Virginia, United States
[09.16.14]

Software Application Developer / Programmer










Comments


Alex Leighton
profile image
I find the name pretty hilarious, but this is actually a good idea. Consumers really do need to break the habit of just automatically clicking "I accept" without reading, and this seems like a good way to get people educated on it.


none
 
Comment: