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Sony Europe To Publish Bollywood Tie-In Game
Sony Europe To Publish Bollywood Tie-In Game
July 11, 2011 | By Frank Cifaldi

July 11, 2011 | By Frank Cifaldi
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    8 comments
More: Console/PC, Business/Marketing



Sony Computer Entertainment Europe will publish a tie-in game for the upcoming Hindi sci-fi superhero movie Ra.One, the company said Monday.

The game is being developed by Mumbai-based Trine Games (Street Cricket Champions, Gothic 3: Forsaken Gods) for the PlayStation 3 (via the PlayStation Network) and the PlayStation 2.

The game will serve as a prequel to the high profile film, and is being written by lead actor and screenplay writer Shah Rukh Khan.

"We have always wanted to bring Bollywood IPs on PlayStation platform as the way of connecting to Indian audience," said PlayStation India's Atindriya Bose.

"Ra.One has the right mix of action, environment and imagination that is required to make a good PlayStation game, and with Shah Rukh Khan's immense passion and understanding of PlayStation games, we have chanced upon a very unique opportunity of a great game with Indian IP."

There are approximately 6,750,000 PlayStation 2s and 91,000 registered PSN users in India, according to a recent interview with Bose.


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Comments


Clifford Anderson
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... and they can have rhythm game parts for the musical numbers!

Roberto Dillon
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yeah, I look forward to a move based dancing game in between the action levels!

Neeraj Kumar
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Dance central - Kinect (for xbox 360) like integration will be fun xD

bader almofawezz
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yeaah for the sci-fi cool dancing to get some healing when you hurt by some skinny man who have the power for 100 men , and by the way there is no point to mension the 6 million somthing even if half of india have ps2 or ps3 becuase all the copies that are going to be sold is not original (big piracy) in that region and the same apply for the countries near them .

Tejas Shirodkar
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You can not fight piracy by stopping to make products.

Vikram N
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Bollywood has already killed other industries in India, and now gaming too?



Cons:

Sadly, based on "Sales" & power of the "idiotic-brainless-industry" this will eventually be considered a HIT and all of em will start going in the same direction - death of creativity and doom for the die hard gamers imo. [Remember how every animated movie was based on mythology]



Pros:

Perfect for Russel Peter's comeback :D

Anand Rajwanshi
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india is still 20 years behind the global console gaming segment, and improving one step every year. For optimistic that's a step ahead. While we suck at making our own IPs we continue to make established productions houses richer by adding lot of value at very low cost.

RaOne no doubt is going to be a disaster like Hanuman, but the good thing is we are not going to give up.

Yiannis Koumoutzelis
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Just wait and see.


none
 
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