Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
August 22, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Windows Phone 7 Marketshare Growing, But Still Small In U.S.
Windows Phone 7 Marketshare Growing, But Still Small In U.S.
July 15, 2011 | By Kyle Orland

July 15, 2011 | By Kyle Orland
More: Smartphone/Tablet, Business/Marketing

A new analysis of the overall U.S. smartphone market shows Microsoft's Windows Phone 7 doubling its share of the marketplace, yet still representing only 2 percent of all smartphones in use.

The June mobilemix report from Millenial Media [PDF] shows Windows Phone 7's share of the market up from just one percent the month before, but still lagging behind even Symbian in the smartphone OS wars.

The rise in Windows Phone ownership led ad impressions on the device to rise 31 percent quarter-over-quarter for the period ending in June, the largest proportional growth of any smartphone OS.

Google's Android platform remained the largest smartphone OS by ownership, up one percentage point to 54 percent in June, followed by iOS at 26 percent, down 1 percent for the month.

That situation was flipped when it came to application revenue, with iOS apps taking a plurality, at 49 percent, compared to 41 percent for Android. Blackberry apps represented 9 percent of all sales, while Windows Phone 7 app sales were part of the one percent of revenues from "other" platforms.

Across all phones, games remained the most popular category of mobile apps for the second quarter of 2011, representing 27 percent of all ad impressions for the period.

Microsoft has started a concerted marketing push for its nascent mobile platform as a gaming device, with a summer Must Have Games promotion featuring weekly marquee releases.

Related Jobs

Bluepoint Games, Inc.
Bluepoint Games, Inc. — Austin, Texas, United States

Character Artist
Goodgame Studios
Goodgame Studios — Hamburg, Germany

Game Developer – C++ and Unreal Engine 4 (m/f)
Xaviant — Cumming, Georgia, United States

Lead Character Artist
Bigpoint — Berlin, Germany

Associate / Senior UI Game Developer Scaleform (m/f)


Samuel Batista
profile image
Windows Phone 7 still has a lot of fight in in, I think we'll see Microsoft grab a considerable chunk of the marketshare once the sexy Nokia phones start shipping later this year and early next year. The Android platform is propagating everywhere, and Apple seems nearly unstoppable, but I think Nokia will have a big impact in the European market, and perhaps even in the global market.

Their hardware has always been top of the line, sleek and sexy and affordable. They're a good partner for Microsoft. I look forward to see their product line.

Martin Crownover
profile image
I just picked one up (HTC Trophy) a week ago, and I'm enjoying it. Coming from a "dumb phone" / iPod Touch combo, it's a huge improvement. The only complaints I have are the lack of one or two apps I use on my iPod, and the way it imports contacts from your Live account when you activate the phone (tip: use a brand new Live account, and not one that's riddled with years of old Messenger contacts you no longer talk to or casual internet friends you're never going to call).

Other than those small complaints, it's been great so far. The OS is slick, the games are good, and it really is easy to use it at-a-glance. I'm glad that I didn't cave to the iPhone pressure my brother was putting on me.

Eric Kwan
profile image
"...Microsoft's Windows Phone 7 doubling its share of the marketplace..." Whoa!

"...representing only 2 percent of all smartphones in use." -_-

That's some optimistic spin there.

Ian Wilson
profile image
At least they don't do what most news outlets do:

"Windows Phone 7 Market Share Doubles in One Month..."

I can just see it on CNN or Fox.

Nick Kinsman
profile image
Honestly, I still think they're doing alright for coming to the party as late as they have. I've happily owned an Optiums 7 since January, and it's the best phone experience I've ever had. My Mother picked up an HTC a few weeks later and loves it. She had tried Andriod and iOS, but WP7 is so easy that it should *really* have an appeal to older markets.

I've never been so sure about aiming the device as a 'gaming platform', because you're sort of shooting yourself in the foot. The 'serious' gamer is likely to avoid cell-phone games in general, and the 'casual' player will likely find cheaper, or more numerous titles on the other platforms.

No, it's not perfect, but it's really, very good.