Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 29, 2015
arrowPress Releases
May 29, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Walmart Lifts Restrictions On U.S. Game Sales Data
Walmart Lifts Restrictions On U.S. Game Sales Data
July 22, 2011 | By Tom Curtis




After over a decade, Walmart has decided to begin providing its U.S. sales data to outside parties, meaning research firms such as Nielsen Co. and NPD could finally have access to video game sales numbers from the prominent retail giant, reports Advertising Age.

For the last 10 years, NPD has been unable to provide data for retail game sales at Walmart and its related Sam's Club stores, leaving a significant gap in all of the company's game sales estimates. With this new data, the firm could provide to its clients an even more detailed look at how video games perform at retail in the U.S.

Nielsen has already confirmed that it will start providing Walmart and Sam's Club data to its clients in "a few months," though NPD has not yet made a statement regarding how or when it will start intergrating Walmart sales numbers. However, Nielsen confirmed to Advertising Age that it is not the only group that will receive Walmart's data.

Last month, Walmart announced a partnership with cloud gaming service Gaikai to provide demos of Electronic Arts PC games, which can then be purchased through the retailer's website.


Related Jobs

Nordeus
Nordeus — Belgrade, Serbia
[05.28.15]

Illustrator / Concept Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[05.28.15]

Combat Designer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[05.28.15]

Systems Designer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[05.28.15]

Senior Character Texture/Look Dev Artist









Loading Comments

loader image