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3DS Japanese Sales Halved Following Price Cut Announcement
3DS Japanese Sales Halved Following Price Cut Announcement
August 4, 2011 | By Mike Rose

August 4, 2011 | By Mike Rose
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    4 comments
More: Console/PC, Business/Marketing



In a week that saw Nintendo announce that it will be slashing the price of its Nintendo 3DS system later this month, sales of the console dropped rapidly in the hardware sales charts in Japan.

For the week ended July 31, data supplied by tracking firm Media Create, as posted on NeoGAF, saw sales of the 3DS almost halved, down to 16,415 from 31,826 in the previous week.

For the first time since its launch, the console dropped below both the Nintendo Wii and the PlayStation 3 in sales. The PS3 managed 20,704 units sold, while the Wii sold 18,232 units.

The PSP rose to the top of the charts, gaining a boost of 10,000 sales to knock it up to 36,659 units sold from 26,854 units last week.

At the lower end of the charts, sales of both the Nintendo DS Lite and the PSP Go continued to fall. The DS Lite sold 138 units, while the now-discontinued PSP Go sold just 7 in total.

Below are the full sales rankings from Media Create for the week ended July 31, 2011. (The second chart lumps together sales of all models in a given line of hardware.)


LWTWPlatformWeekly SalesLast Week
21PSP36,65926,854
32PS320,70423,343
43Wii18,23217,114
143DS16,41531,826
55DSi LL5,2675,258
66DSi4,6254,921
773601,6161,546
88PS21,5941,475
99DS Lite138155
1010PSP Go714



LWTWPlatformWeekly SalesLast Week
21PSP36,66626,868
32PS320,70423,343
43Wii18,23217,114
143DS16,41531,826
55DS10,03010,334
663601,6161,546
77PS21,5941,475


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Comments


Eric Geer
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Just means people will be waiting until the price drop kicks in--I would expect to see a jump starting Aug 11.

Todd Boyd
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Exactly. If you *knew* that it was going to be less expensive soon, why would you buy one (unless you've just got money to burn and you really don't care)?

Eric Kwan
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I wonder if PSP's mysterious 10,000-buyer boost came from people who would have bought the 3DS but were pissed over the price drop announcement, per this article: http://gamasutra.com/view/news/36357/Survey_Third_Of_Japanese_3DS
_Owners_Regret_Purchase_In_Light_Of_Price_Drop.php

Glenn Sturgeon
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But you get 20 rehash games not of your choice for only "aproximately" $127.



http://www.gamasutra.com/view/news/36357/Survey_Third_Of_Japanese
_3DS_Owners_Regret_Purchase_In_Light_Of_Price_Drop.php



Seems alot of the early adaptors have more than a clue to the fact they got screwd.


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