Social app and game monetization company Tapjoy has hired former Sony Computer Entertainment America SVP Peter Dille as its new chief marketing officer.
Dille left SCEA back in March, after more than five years with the PlayStation team, where he helped drive the North American marketing of the PlayStation 3.
The industry veteran also played a key role in the launch of the original PlayStation console in 1995.
In his new position at Tapjoy, Dille will be assisting the company in enhancing its image and making sure it continues to be one of the leading mobile advertising networks.
Dille explained of the move, "It’s an extremely exciting time to be joining the Tapjoy team as it continues to earn its leadership position within the mobile advertising space and prepares to launch some very innovative solutions for mobile users, advertisers and app developers."
"The mobile space is poised for continued hyper growth, and I’m looking forward to helping the team build its core business globally as well as begin to leverage the Tapjoy network’s incredible reach with consumers."
Tapjoy recently also hired industry veteran Larry Berkin as vice president and general manager of its Asia-Pacific operations.
