Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 28, 2015
arrowPress Releases
April 28, 2015
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

NaturalMotion Transitions To Free-To-Play Model With  My Horse
NaturalMotion Transitions To Free-To-Play Model With My Horse
September 14, 2011 | By Kyle Orland

Oxford-based Backbreaker Football maker NaturalMotion Games has found great success selling direct-purchase games on iOS, tallying up over 8 million downloads across five titles so far. But that hasn't stopped the company from jumping on the free-to-play bandwagon with animal-raising sim My Horse, the first of seven planned free-to-play mobile games from the company.

It's a surprising move for the company, which has reportedly seen returns of up to a five-fold return on its initial investment by selling games directly to consumers. But NaturalMotion CEO Torsten Reil told VentureBeat that My Horse beta testers have spent as much as $150 to $300 for decorations and items in the game, showing the potential for further profitability under the new model.

Developed by San Francisco's MunkyFun, My Horse will let players groom, ride and compete with realistically rendered 3D horses using touchscreen controls.

NaturalMotion started in 2001 as a middleware maker, specializing in widely used animation and graphics tools such as Morpheme, Endorphin and Euphoria.

It spun off a game development studio last year after the 99-cent iOS version of Backbreaker Football performed much better than critically panned downloadable console versions.

Earlier this year, the NaturalMotion expanded its game development operations to a London location.

Related Jobs

Retro Studios - Nintendo
Retro Studios - Nintendo — Austin, Texas, United States

Concept Artist - RETRO STUDIOS
Sony Computer Entertainment America LLC
Sony Computer Entertainment America LLC — San Diego, California, United States

Staff SW App Engineer
Evertoon — San Francisco, California, United States

Senior Mobile Engineer at Animated-Movie Startup
Off Base
Off Base — San Francisco, California, United States

Game Platform Engineer

Loading Comments

loader image