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News

  Dead Island Ships 1M Units In First Week In North America
by Mike Rose [Console/PC, Business/Marketing]
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September 15, 2011
 
 Dead Island  Ships 1M Units In First Week In North America

Techland and Deep Silver's zombie shooter Dead Island for Xbox 360, PlayStation 3 and PC has shipped more than 1 million units in North America in its first week on sale.

Publisher Deep Silver noted that the game has also topped the software charts in various regions worldwide, including the UK and France, while also topping the sales charts on digital distribution platform Steam.

The company revealed that, by the end of the current week, it will have sold 2 million copies of the game to retailers in total.

Geoff Mulligan, chief operating officer at Deep Silver, explained, "We're thrilled at the retail reception Dead Island has achieved in its first few days."

"The critical 'first week' of game sales has been an enormous sales success for Deep Silver. We’re working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can."

Dead Island was released earlier this month, and received generally good reviews from the press.

However, when the game was first released in North America, Deep Silver accidentally released an "incorrect version" of the game on Steam, which included game freezes and crashes, graphical issues, and odd in-game behavior such as the ability to walk through walls.
 
   
 
Comments

Fiore Iantosca
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Can someone explain why this game is going for OVER retail on Ebay?

Eric Geer
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Probably has to do with importing.

Brian Garrison
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It's sold out at many retailers so people are taking advantage of supply versus demand.

Mike Griffin
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Warts, quirks and all... I still had a jolly good time firing up Dead Island with my Steam co-op partners and grinding out levels and loot till the very end. The impending survival mode and Ryder White campaign DLC should bring me back in for more.



It's sort of nice that DI has that Diablo/Borderlands "one more level, one more cool weapon!" action RPG addictiveness, especially with how it lets you restart the campaign from scratch after completion -- but with all your levels and items intact, and enemies scaled up to your level.


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