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Analyst: 71 Percent Of iPad Owners Play Games
Analyst: 71 Percent Of iPad Owners Play Games
September 15, 2011 | By Frank Cifaldi

September 15, 2011 | By Frank Cifaldi
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    5 comments
More: Smartphone/Tablet, Business/Marketing



Around 7 out of 10 iPad owners use their devices to play games, according to a recent study.

Research firm Interpret's recent report, "iPad Gamers: A Look At The Users Of Gaming's Shiny New Toy," claims that approximately 71 percent of the over 8 million people who own iPads in the United States use the device for games.

According to analysts at the firm, this usage comes at the cost of engagement with other game-playing devices.

"Collectively, iPad gamers are showing slightly decreased involvement with gaming on home consoles, mobile phones, and Nintendo handheld consoles," said Interpret analyst Jason Preston.

"These facts imply that iPad game developers and publishers can definitely reach a new audience on the iPad, and should also closely monitor Apple's positioning of the iPad as an in-home gaming device, especially considering the platform's already obvious impact on traditional gaming behavior."

The study suggests that the iPad is "gaming's wildest frontier" and the one with the most potential for growth.

The sentiment is shared by the U.S.'s largest video game specialty retailer, GameStop, which recently announced that it will begin selling the devices in its shops.


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Comments


Kevin Patterson
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Rage HD on the IPAD 2 is really good, best graphics I have seen on the Ipad.

I wish Apple would allow or create a controller for it..... Touch screen FPS is not that fun....

Bob Johnson
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HOw is Rage HD on iPad really good, but Touch Screen FPS not that fun?

Quan Ngo
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I guess he's talking about the graphics, not about gameplay

Kevin Patterson
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Rage HD is a on rails shooter, not a true FPS. It's a short fun time waster, but not deep in gameplay. Its great for what it is. A real FPS like the Nova series is cool, but i hate having a touch screen to control it.

Eric Geer
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I would hope they are playing games--not sure what other purpose the thing has besides browsing/reading/watching.



Analyst: 100% of toilet paper owners defecate.


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