Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 21, 2014
arrowPress Releases
October 21, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Lionsgate Developing Film Based On  Dead Island  Trailer
Lionsgate Developing Film Based On Dead Island Trailer
September 27, 2011 | By Kyle Orland

September 27, 2011 | By Kyle Orland
Comments
    1 comments
More: Console/PC, Business/Marketing



Major film studio Lionsgate has optioned the rights to develop a movie based on Deep Silver's recent zombie survival game Dead Island, though the game itself will not be the primary source for the adaptation.

Lionsgate said the film will instead take its "primary creative inspiration" from the game's emotional trailer, which quickly became a viral sensation that garnered millions of views after its February release.

The computer-animated trailer, rendered largely backwards and in slow-motion, does not feature any gameplay footage, but focuses on the efforts of a vacationing family struggling to survive after their resort is overrun with the undead.

That trailer went on to win a coveted Golden Lion Award at the Cannes Lions International Festival of Creativity, and was named to Adweek's annual list of the World's Best Commercials.

Dead Island was released on September 6 to middling reviews, and has since gone on to sell over 2 million copies, including 1 million North American shipments in its first week.

The Mummy producer Sean Daniel and The Amityville Horror producer Stefan Sonnenfeld have been attached to produce the film, which is in the early development stages, Lionsgate said.

"Like the hundreds of journalists and millions of fans who were so passionate and vocal about the Dead Island trailer, we too were awestruck," Lionsgate's co-COO and Motion Picture Group president Joe Drake said in a statement.

"This is exactly the type of property we're looking to adapt at Lionsgate - it's sophisticated, edgy, and a true elevation of a genre that we know and love. It also has built in brand recognition around the world, and franchise potential."


Related Jobs

Rumble Entertainment, Inc.
Rumble Entertainment, Inc. — San Mateo, California, United States
[10.21.14]

Technical Product Manager - Platform (Chinese Fluency)
Zindagi Games
Zindagi Games — Camarillo, California, United States
[10.21.14]

MOBILE Art Director
InnoGames GmbH
InnoGames GmbH — Hamburg, Germany
[10.21.14]

Mobile Developer C++ (m/f)
Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States
[10.21.14]

Senior UI Artist (temporary) Treyarch










Comments


Eric Wildsmith
profile image
That trailer was one of the most amazing things I have seen in a long time, and while the game depressed me I did go back to that trailer and for a moment I thought, "Hey.... That looks amazing....". All that succeeded in doing was depressing me more that the game wasn't what I had expected. This news does give a glimmer of hope that maybe the emotion and brilliance of the trailer will see a arger audience through a new medium. This time however I will be fully prepared for a disappointment.


none
 
Comment: