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Unity: Piracy Driving Huge Growth In Asian Regions
Unity: Piracy Driving Huge Growth In Asian Regions
September 30, 2011 | By Mike Rose

Unity Technologies said this week that its revenue intake is up 258.7 percent year-on-year in the Pan-Asia region, noting that piracy is helping to drive demand for the Unity tools.

Speaking to Edge during Unite 11 in San Francisco, Unity general manager of Asia John Goodale explained revenue growth in the region has been helped along by piracy of the software.

"In China, quite candidly, what is driving a lot of our growth, is piracy," he explained. "Even through a pirated version of Unity, we can still make revenue from that customer, for example through the Asset Store."

"We don't condone it, but it's also something we don't super-aggressively pursue," he continued.

He revealed that the company has seen revenue growth of 280 percent in China year-on-year, while it has seen even more significant growth in Japan of 897 percent.

Goodale also noted that the top four cities for monthly Unity user sessions are currently Seoul, Beijing, Shanghai and Nei-Hu, all part of the Pan-Asia region.

Earlier this week, Unity unveiled version 3.5 of its popular game development environment, to be released later this year with a raft of new features.

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Jason Lambert
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Unity should offer the pro features for free anyway. If they must charge then charge for the licensing like they do now.

However, they should follow a similar pricing model as UDK. Make money on asset store sales and revenue above a certain point.

Tiago Raposo
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I'm quite happy with the way things are. Taking a share of my profits hurts a lot more than charging once a small amount of money.

Also, the feature set of Unity Pro is amazing, and worth every penny. But if you don't have the money, you still can use the free engine to make and sell your products. That beats hands down UDK any time of the day.

Steven An
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I agree with Tiago here. $1,500 is quite dirt cheap for such a nice platform. But don't tell them I said that... :)

Alex Leighton
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I agree, I think UDK's pricing model is the better of the two. Plus, offering the fully featured engine for free gets more people learning it, which indirectly creates profit down the road when those people get jobs working for someone paying for the licences.

Ashkan Saeedi Mazdeh
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the difference is that epic has another licensing model for big studios so they make most of their money there. they also develop content but unity technologies sells it's engine with the same license to everyone, no matter you are EA or a lone wolf in south africa. they need to make money from that and it's not possible to wait for the community to make money, also big publishers don't want to pay royaltees to unity technologies or any other company.

they have about 150 employees and you can calculate the monthly needed money yourself.

Higor Bimonti
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Hey, pirate. Unity knows who you are. They don't tell you, but they certainly know you... pirate.

Chris Moeller
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I'd rather have the option for both models ;)

I don't have enough yet to buy it outright, but wouldn't mind sharing a portion of my profits until I could afford the "pro" license ;)

Once I could know that I could at least make several grand from Unity, even at a 30% priceshare, I'd like to have the option of buying it outright to get rid of that ;) Which is the same issue with Unreal, in reverse

Lee Zhi Fei
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In Asia, we also have Unity users-students in Universities who needed the pro features for their assignments. Now you might say that Unity free is already enough for them, and I also agree that the Pro features are worth every penny of it. But they wanted to learn to create world-class looking app/game for their assignments (to get more marks, more recognitions, more job offers during student showcase), not to mention there are also those who had graduated, working full time in some company, but plan on developing a better looking portfolio during their free time (very short though)... and $1500 is quite a lot for them (it sounds a lot even after getting converted).

But if they do own a company or something, of course they should buy their own Pro version... though I'm not sure if China is that ethical~