Social gaming company CrowdStar announced today a new initiative to expand the company onto new platforms and into new markets with a new business strategy dubbed "Project Trident."
Under this new strategy, CrowdStar plans to use its popular franchises to target three primary areas: Facebook, smartphones, and Asia and other global territories, reports VentureBeat
As part of the new global initiative, the company says it will launch eight variants of its popular games in the fiscal fourth quarter, noting that the female-focused It Girl
on mobile devices) will be available across 10 different social networks worldwide, including iOS, Android, and the web.
In addition, CrowdStar also announced a partnership with Korean gaming company NHN, through which it will release another five versions of It Girl
for various Asian platforms.
CrowdStar CEO Peter Relan further added that he thinks this new strategy will triple the company's potential player base, as it addresses a much larger audience than just those on Facebook, says AllThingsD
Relan says currently, It Girl
on Facebook has more than 330,000 daily active users and 3.4 million monthly users. When factoring in mobile devices and global markets, those numbers jump to 1 million daily active users and 8 million monthly users.
Relan added that by the end of the year, he expects the It Girl
franchise to have over 2 million daily active users and 10 million monthly users.