Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 25, 2014
arrowPress Releases
November 25, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Take-Two CEO Zelnick Doubts Zynga's 'Sketchy' Metrics
Take-Two CEO Zelnick Doubts Zynga's 'Sketchy' Metrics
November 29, 2011 | By Frank Cifaldi




Massively succesful social gaming company Zynga (FarmVille, CityVille) is ramping up for its initial public offering in the coming weeks, but a lack of data related to user churn may keep investors at bay.

That's according to Take-Two CEO Strauss Zelnick, who spoke at length about the company at the Reuters Global Media Summit on Tuesday.

"They churn quite quickly and they get new customers. That is their model," he said.

"I think they have disclosure issues, I think you are seeing their acquisition costs go up, marketing costs go up and they have very high churn."

According to Zelnick, the company needs to provide investors with more details on its user churn in order to give a clearer picture of its financial future, saying that the company "hasn't gone public yet because their metrics are sketchy."

Reuters reported Tuesday that Zynga will embark on its IPO road show starting next week, giving a series of presentations to investors before offering shares on Nasdaq, which the company plans to do before the year is up.


Related Jobs

Obsidian Entertainment
Obsidian Entertainment — Irvine, California, United States
[11.25.14]

UI/UX Designer
Obsidian Entertainment
Obsidian Entertainment — Irvine, California, United States
[11.25.14]

UI/UX Designer
Obsidian Entertainment
Obsidian Entertainment — Irvine, California, United States
[11.25.14]

UI/UX Artist
Obsidian Entertainment
Obsidian Entertainment — Irvine, California, United States
[11.25.14]

Engine Programmer









Loading Comments

loader image