Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 16, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Take-Two CEO Zelnick Doubts Zynga's 'Sketchy' Metrics
Take-Two CEO Zelnick Doubts Zynga's 'Sketchy' Metrics
November 29, 2011 | By Frank Cifaldi




Massively succesful social gaming company Zynga (FarmVille, CityVille) is ramping up for its initial public offering in the coming weeks, but a lack of data related to user churn may keep investors at bay.

That's according to Take-Two CEO Strauss Zelnick, who spoke at length about the company at the Reuters Global Media Summit on Tuesday.

"They churn quite quickly and they get new customers. That is their model," he said.

"I think they have disclosure issues, I think you are seeing their acquisition costs go up, marketing costs go up and they have very high churn."

According to Zelnick, the company needs to provide investors with more details on its user churn in order to give a clearer picture of its financial future, saying that the company "hasn't gone public yet because their metrics are sketchy."

Reuters reported Tuesday that Zynga will embark on its IPO road show starting next week, giving a series of presentations to investors before offering shares on Nasdaq, which the company plans to do before the year is up.


Related Jobs

Phosphor Games Studio
Phosphor Games Studio — Chicago, Illinois, United States
[08.16.17]

UE4 Designer
Phosphor Games Studio
Phosphor Games Studio — Chicago, Illinois, United States
[08.16.17]

UE4 Designer
Tilting Point
Tilting Point — New York, New York, United States
[08.16.17]

Lead Mobile Fullstack Engineer
Avalanche Software
Avalanche Software — Salt Lake City, Utah, United States
[08.16.17]

Senior Environment Artist









Loading Comments

loader image