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  EA Kickstarts BioWare Social Division With KlickNation Acquisition
by Tom Curtis [Social/Online, Business/Marketing]
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December 1, 2011
 
EA Kickstarts BioWare Social Division With KlickNation Acquisition

Further expanding its push toward core-focused social gaming, Electronic Arts revealed today that it has acquired Age of Champions and Six Gun Galaxy developer KlickNation, which will now become BioWare Sacramento.

This new studio, headed up by former KlickNation CEO Mark Otero, joins the social gaming-focused BioWare San Francisco, which developed Facebook titles such as Dragon Age Legends and Mirror's Edge 2D, both of which targeted a hardcore audience.

These two social studios now make up the brand new BioWare Social label, and are poised to help EA further target into the hardcore-oriented realm of the social gaming space, which includes companies like Kixeye, Row Sham Bow, CrowdStar, and more.

"While developing social RPG experiences, we held BioWare as a role model for storytelling and game design," said Otero. "Joining with BioWare and EA is an opportunity to realize our vision for bringing high-quality RPG titles to the fast-growing, highly-engaged core gamers looking for deeper experiences on social platforms."

"We share the same creative values," said Dr. Ray Muzyka, SVP and general manager of the BioWare label. "The new BioWare Social unit will bring BioWare and EA franchises to the growing audience of core gamers who are looking for high quality, rich gameplay experiences on social platforms."
 
   
 
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