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Pachter: November U.S. Retail Sales Surpassed $1.5B
Pachter: November U.S. Retail Sales Surpassed $1.5B
 

December 5, 2011   |   By Mike Rose

Comments 7 comments

More: Console/PC, Business/Marketing





Ahead of the November NPD Group U.S. retail video game console software sales data, due to be released on December 8, analyst group Wedbush Securities has estimated that software sales for the month surpassed $1.5 billion in total.

This figure is up 3 percent compared to $1.45 billion year-over-year, noted Wedbush's Michael Pachter, meaning that November saw the third consecutive month of positive growth in the U.S..

Pachter suggested that Call of Duty: Modern Warfare 3 will lead software sales in November, followed by The Elder Scrolls V: Skyrim, Uncharted 3 and Saints Row: The Third.

In terms of hardware, Pachter said that he expects Wii unit sales were down 17 percent year-over-year, with 1.1 million sold in total, while Nintendo DS sales were down 50 percent to 750,000 total, and the Nintendo 3DS sold 760,000 units.

The Xbox 360 and the PlayStation 3 will both see an increase in units sales year-over-year, he said, with the Xbox 360 selling 1.4 million units, up 5 percent, and the PS3 selling 750,000 units, up 41 percent year-over-year.

Despite strong sales in November, Pachter said last week that it is "almost a certainty" that 2011 will end up as a third consecutive year of declining software sales for U.S. video game retail.
 
 
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Comments

kevin Koos
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Good thing Nintendo and MSFT released their numbers so Pachter wont totally miss like he usually does

Joe McGinn
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Yes more parroting of NPD data without the work needed to incorporate the analysis of digital sales.

Christian Keichel
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Are consoles now sold via digital sales too?

Joe McGinn
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Christian - a large percentage of console business is done digitally, yes. Matt Mathews on Gamsutra does regular actual analysis work that shows this, for example:

http://www.gamasutra.com/view/news/38582/Analysis_Digital_Vs_Retail_A t_Major_Thi
rdParty_Publishers.php

Christian Keichel
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Mark Matthews constantly says, that the numbers from the NPD group for digital sales are getting better month by month, but that there are no exact numbers at all.



The article you linked shows results, that are based on 5 publishers only and they all show only a 1% decline in retail sales, so this numbers don't reflect the overall situation very well.



And half of the article was about hardware sales, they aren't influenced by digital sales.

Joe McGinn
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Totally agree Chris, it's uncertain. That's why we need intelligent *analysis*, serious thinking on figuring out what all this data now means. That's what Pachter is *supposed* to be doing, he's supposed to be an industry analyst yes? Instead he seems content to parrot retail NPD numbers as if this data, in isolation, has any values whatsoever.

Christian Keichel
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We agree on the point, that Pachter isn't doing intelligent analysis most of the time, the other point, the insignificance of the NPD data, I tend to disagree with you.



Even if the data itself isn't the reality (it's an estimated result after all, despite all the exact data, that went into it), I think, it reflects trends, that are reality.

The continued downspiral of the industry, that the NPD numbers are claiming is reflected in reality by the various studio closures and company bankrupts, we are seeing for some years now.

If digital sales would make the retail drops up, I think the industry wouldn't be in the state it is now.


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