Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 23, 2014
arrowPress Releases
November 23, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Zynga Looking To Double Its Paying Customers Following IPO
Zynga Looking To Double Its Paying Customers Following IPO
December 9, 2011 | By Mike Rose




With its initial public offering due to start trading next week, Zynga has told investors that it believes it can double its current number of paying customers.

As part of an investors luncheon, and as reported by business website Reuters, Zynga chief executive Mark Pincus explained that, at this moment in time, less than three percent of the company's 227 million monthly active users -- around 7.7 million -- are considered paying customers.

However, he said that, following the opening of its IPO trading, Zynga will be looking to extend that figure. "We could see that doubling," he told investors, although he did not give a specific timeframe.

Pincus also said that the company currently has 13 million daily average users for its mobile games, up compared to the 11.1 million it stated in October.

Zynga filed papers earlier this month with the Securities and Exchange Commission, detailing plans about its upcoming IPO that will begin trading on December 16.

The company is looking to raise between $850 million and $1 billion as part of the IPO, with a $5.9 billion to $6.99 billion valuation.


Related Jobs

Disruptor Beam, Inc.
Disruptor Beam, Inc. — Framingham, Massachusetts, United States
[11.22.14]

Lead 3D Artist
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[11.22.14]

Lead Game Designer - Infinity Ward
GREE International
GREE International — Vancouver, British Columbia, Canada
[11.21.14]

Sr. Game Designer
Cloud Imperium Games
Cloud Imperium Games — Santa Monica, California, United States
[11.21.14]

Technical Artist









Loading Comments

loader image